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By:

Sakshi Bhambhu (IPG-5)

Sakshi Sharma (IPG-4)

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A case study is a story about something unique, special, orinteresting.

Stories can be about individuals, organizations, processes,

programs, neighbourhoods, institutions, and even events.

The case study gives the story behind the result bycapturing what happened to bring it about, and can be agood opportunity to highlight a projects success, or to

bring attention to a particular challenge or difficulty in aproject.

Cases might be selected because they are highly effective,not effective, representative, typical, or of special interest.

What is a Case Study?

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A few examples of case study topics are provided below

Absenteeism in our Insti

Gangnam Style of Psy

Samsung Rapid Growth

Examples

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The Problem

i. Identify the problem

ii. Explain why the problem is important

iii. How was the problem identified?iv. Was the process for identifying the problem effective?

Steps taken to address the problem

Results

Challenges and how they were met

Beyond Results

Lessons Learned

The Elements of a Case Study

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Read the case carefully

Mark all the sentences which seem to be important

oThey may contain some facts

o

They may reflect past conditionsoThey may tell what the firm plans to take up in future etc.

Identify the strengths, weaknesses, opportunities andthreats right away.

Basic Guidelines

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Problem-Solving Procedure

Gathering Information andDefining the Problem

Developing Alternatives

Solution and ImplementationFramework

Evaluation and Monitoring

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SWOT Analysis

Leave BlankStrengths S

List StrengthsWeaknesses W

List WeaknessesOpportunities O

List OpportunitiesSO Strategies

Use strengths to take

advantage of

opportunities

WO Strategies

Overcoming weaknesses by

taking advantage of

opportunitiesThreats T

List ThreatsST Strategies

Use strengths to avoid

threats

WT Strategies

Minimize weaknesses and

avoid threats

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POTENTIAL/LIKELY STRENGTHS, WEAKNESSES,OPPORTUNITIES AND THREATS

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SWOT ANALYSIS AND RECOMMENDEDSTRATEGIES

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SWOT ANALYSIS: A CONTINUINGPROCESS

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Competitor analysis (Michael Porters Model)

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BCG Matrix

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Give a brief introduction to The firm (industry, history, practices etc.)

Problems being faced

Steps being taken, if any

Perform a SWOT

Make use of other tools

Come-up with alternative solutions

Analyze eachSelect the best one(s)

Answer the questions in the end, if any

Giving Solutions to a Mgmt Case

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5W-2H Analysis

Who?

What?

When?

Where?

Why?

How?

How much?

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Some References for Help

For problem-solving tools:

http://www.mindtools.com/

SWOT help:

http://marketingteacher.com/lesson-store/lesson-swot.html

Problem Solving Steps:

http://www.pitt.edu/~groups/probsolv.html

http://www.mindtools.com/http://marketingteacher.com/lesson-store/lesson-swot.htmlhttp://www.pitt.edu/~groups/probsolv.htmlhttp://www.pitt.edu/~groups/probsolv.htmlhttp://marketingteacher.com/lesson-store/lesson-swot.htmlhttp://marketingteacher.com/lesson-store/lesson-swot.htmlhttp://marketingteacher.com/lesson-store/lesson-swot.htmlhttp://marketingteacher.com/lesson-store/lesson-swot.htmlhttp://marketingteacher.com/lesson-store/lesson-swot.htmlhttp://www.mindtools.com/