How to Clean Your Survey Data to Get Actionable Results
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Transcript of How to Clean Your Survey Data to Get Actionable Results
Data Cleaning Tool
Good data leads to
good decisions.
www.surveygizmo.com
800-609-6480
Make Informed Decisions
• The goal of your survey is to collectaccurate data so you canmakeinformeddecisions
Bad Data = Bad Decisions
• Pooranswerqualitymuddy’s yourdata
•You needhigh qualitydata to makethe right decisions
ManualData Cleaning
• Sifting through data is time consuming
•Reviewingdata introducesinterpretation bias
Automated Data Cleaning
• Automatingdata cleaningprocess saves time
• Eliminatesinterpretation bias
Why You Need to Clean Your Data:
-Poor Data Quality – Contributor 1
Poor Data Quality – Contributor 4
Questions are irrelevant to respondent
Disengaged respondent
Respondent is speedingthrough the survey
Respondent is not providingtruthful answers
What Causes Poor Data Quality:
Poor Data Quality – Contributor 3
Clean Data
= Data you can act on!
Quarantine
• Speeders
• Suspect Answers
• Review & Remove
Quarantine Low Quality Responses:
Quarantine
Speeders
Disengaged
Respondents
Suspect Answers
Dirty Data
1Easily identify poor quality responses.
2Define the acceptable bad data threshold.
3Automatically remove poor responses.
Benefits of A Data Cleaning Tool:
Start Cleaning Your Data!
SpeedingSpeeding through a survey is the biggest indicator that a responding is
ready and answering your questions truthfully.
Other Poor Data Indicators:
• Straight-lining or Patterned Responses
• Gibberish Text Responses
• Fake Answers – incorrect phone or email
• Trap/Red Herring Questions
• Consistency Check questions don’t match
• All Checkboxes are selected
• Single Checkboxes are selected
You’re in Control of Your Data:
• Select which flag to use
• Define flag weight
• Set dirty data score threshold
Logic Condition for Trap Questions
Dirty Data Indicators:
Quarantine Threshold
Review Quarantined Responses
Select individual responses to view data details.
Quarantine or Restore Responses:
. You have the option to restore all or specific quarantined responses.
Report on Clean Data:• Only clean data is displayed in the Summary Report