INSERT IMAGE How to use consumer trends to

find your next successful start-up

@nvestventures

2

What are the primary forces shaping your prospective consumers’ lives?

Understand the contextual drivers impacting your business

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Will the market size grow? Drop? Stay

the same?

What are the trajectories of the

trends impacting my investment’s

business idea?

SIZE IT! WHAT’S MY

MARKET SIZE?

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WHAT ARE THE CONSUMER NEEDS YOU NEED TO FULFIL FOR SUCCESS? 3

Consumers are looking for brands and

companies to help them feel more in

control – consumers want to reach & feel

new heights; control must be casual &

connected; and control must be incentivised

Consumers seek ways to break the

monotony of daily life with exceptional

daily moments – consumers look for brands

to create and endorse more moments of fun

and broaden their horizons

5 Source: nVision Research

MEASURE THE CONSUMER NEEDS YOU NEED TO FULFIL FOR SUCCESS 4

of American consumers agree “I try to appear under control at all

times”

of Chinese consumers think more favourably of

companies when they sponsor live events

79% 51%

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Source: nVision Research

HOW COMPETITIVE IS YOUR

INVESTMENT AREA? 5

is the business idea meeting an existing need or an emerging need?

What is the trajectory of the consumer needs underlying the start-up?

Low

Medium

High

Intensity

Pace

Now 3 years 10 years 5 years

7 Source: nVision Research

HOW COMPETITIVE IS MY

INVESTMENT AREA? 6

Who are the interesting players in my nano-sector’s space?

What are the signals I can learn from them for the future.

Interesting players in retail random discovery? (nVest Nano-sector)

Lyst. Fashion curation platform.

FUTURE SIGNAL: Moves away from the

dominant search model in order to capture the

serendipity associated with in-store browsing by

curating a data-driven feed.

1stdibs. Curation platform for art and antiques.

FUTURE SIGNAL: Mobile platform with in-built

“serendipitous discovery”, aiming to recreate the

browsing experience of a store.

LONDON | NEW YORK | STOCKHOLM

@nvestventures

COMMENTS? | QUESTIONS? | THOUGHTS?

nvest@futurefoundation.net

www.nvestventures.com

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