How to Charge More for Your Fitness Bootcamps and Group Training

Being Cheap Is Risky Business

Listen. When it comes to our wellbeing, cheap is never good.

People will buy cheap cars, cheap clothes and even cheap food. But nobody – not even those on a low in-

come – wants to risk being cheap with their health.

For example, if you need a major operation would you seek out the cheapest surgeon you can find?

No way! The cheapest surgeon NEVER has the best reputation.

In fact the more expensive they are the better you feel about your choice, right? If they are expensive,

they must be good.

It’s the same with personal training. Price is never the main consideration once someone has made the

decision to do something about their health.

www.kaizenoutdoorfitness.com

By Garry Robinson


Most fitness professionals don’t charge anywhere near what they are really worth for making such a positive difference to people’s lives.

The biggest excuse for this I hear from talking to literally hundreds of personal trainers regularly is that they are afraid that their clients won’t pay more.

They see other trainers undercutting them and feel like unless they compete, they will lose clients – or that they will price themselves out of business.

Then, when I show them the opposite is actually true, their jaw drops as they realise that they are missing out on the financial re-wards that they know they deserve.

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In fact, let me tell you the biggest fear that every potential PT client of yours has right now. It’s not “I can’t afford it” or “too expensive”. It’s simply this:

“What if it doesn’t work?”

Sure, losing hard earned money on something that doesn’t pay off will hurt.

…But much worse for them is taking massive action to make major lifestyle changes over several months – only to find that is doesn’t deliver results.

The best surgeons are the ones with the best success rate. That’s why they command the highest fees.

If you want to charge more, you must make sure that your group training program has the best success rate too.

Stand behind it with a money-back guarantee and you will instantly remove your client’s biggest fear – and they will happily pay a premium for that.

FITNESS BOOTCAMP PROGRAMS THAT GUARANTEE RESULTS

Here are the top 5 civilian fitness goals today, taken from the health screening questionnaires of over 400 bootcamp clients:

1. Lose weight / body fat 2. Have more energy 3. Feel good 4. Reduce or eliminate joint pain 5. Stress relief

And here’s how a well-structured group outdoor fitness program will deliver on all 5 of those goals.



1. Lose weight

Your program will include high intensity interval training (HIIT) workouts – a modality proven to reg-

ulate metabolism and thyroid function. It’s common knowledge that HIIT is especially effective for

fat loss.

2. Have more energy

There must also be dedicated endurance workouts. Training your clients to resist fatigue will give

them more energy to cope with the demands of their busy modern life.

3. Feel Good

Lower intensity, aerobic workouts are proven to release endorphins that make us feel good. So

don’t ‘go hard or go home’ every single workout if you want to improve your client’s mood perma-

nently.

4. Reduce or eliminate joint pain

Workouts that employ a high resistance for low rep ranges strengthen bones and muscles. It will

improve your client’s posture and significantly reduce or eliminate most common joint problems

such as lower back pain and arthritis.

5. Stress Relief

You’ll want to include interval training at a moderate intensity because it has a hormone stabalisa-

tion effect that lowers stress. Fitness Boxing is a great modality for stress relief and also makes

training fun and enjoyable.



Plan for this variety very carefully and design your programs, workouts and drills based on the results your clients expect.

That way, you’ll be able to offer a money-back results guarantee with confidence, increase your prices and finally get paid what you’re worth.

You will also eliminate your competition by making them irrelevant.

See, most trainers don’t have the guts to play at this level – because they can’t or won’t invest the time it takes to prepare properly.

Remember, the cream is always at the top.

By charging more, you will attract better quality clients who will be happy to pay extra, knowing that the hard work they put into their training is guaranteed to pay off.

Action Steps 1. Stop competing with cheap and desperate trainers who don’t know any better.

2. Download 150 done-for-you bootcamp workouts specifically designed to address the top 5 civilian fitness goals.

3. Start delivering results-oriented programs instead of just random workouts.

4. Raise your prices and eliminate competition by offering a results guarantee.

Summary

So now you know the secret to charging more money and attracting better quality clients.

The question is… What are you going to do about it?

Compete to be cheap and continue to earn very little?

…Or be the best, and earn your true potential?

You can continue to ‘hope’ that your programs deliver results, lower your prices and scrape the

bottom of the barrel for crappy clients.

Or you can take your training to the next level, increase your prices and deliver a professional group

workout program with a proven success rate.



Click here to discover the risk-free way to run a group training

program that guarantees results


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How to Charge More for Your Fitness Bootcamps and Group Training

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