How to build the next Facebook
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Transcript of How to build the next Facebook
How to build the next Facebook A step by step guide to build the web- & mobile apps of tomorrow
@allanberger
Content
How to build the next Facebook
Intro
How to build the next Facebook
Customer Lifecycle
Recap
Books
Q&A
Vienna University of Technology
Startup (MyCarMovie)
Agencies High Traffic Facebook Apps Web-‐ & Mobile sites
Own company: blossom.io
Intro
How to build the next Facebook
USA Trip
Visited Facebook -> Great development process
Will you build the next Facebook?
Intro
How to build the next Facebook
Facebook Today
How to build the next Facebook
800+ million acSve users Messaging, News, Gaming, Movie Trailers
$3.7 billion revenue in 2011
Facemash
Facebook - 8 yrs ago
Ship early
How to build the next Facebook
Build something quickly (Prototype)
Minimum Viable Product (MVP)
Get feedback earlier
Ship often
Ship often
Ship as soon as a feature is ready
Get continuous feedback
Roll back a version quickly
How to build the next Facebook
Focus
Focus on the most important problems
Low hanging fruit: Improve what works
Sounds simple, but most companies waste a lot of time
How to build the next Facebook
Focus (2005)
Focus (2007)
Focus (2010)
Focus (2012)
Be bold
Make bold decisions, even if wrong sometimes
No risks -> No learning
Building great things means taking risks
How to build the next Facebook
Be bold
Trust your gut feeling: Real Identity
Be bold
Trust your gut feeling: Timeline
Be bold
Trust your gut feeling:
Acquired Friendfeed (small company)
Brad Taylor was hired as CTO of Facebook
How to build the next Facebook
Be open
Share more information -> better decisions -> greater impact
Communication is a key factor
Facebook: Hackathon (Chat, Timeline, Video)
How to build the next Facebook
Customer Lifecycle
Acquisition – What channels do users come from?
Activation – What % had a "happy" initial experience?
Retention – Do they come back?
Referral – Do they like it enough to tell friends?
Revenue – Do they Pay?
How to build the next Facebook
Customer Lifecycle
Dave McClure
500 Startups
Tells teams to think about it
Pirate Metrics
How to build the next Facebook
Aquisition
How to build the next Facebook
Channels, Channels, Channels (Newsle\ers, Blogs, Campaigns, …)
Facebook now: mouth-‐to-‐mouth, brands, media
Facebook earlier: mouth-‐to-‐mouth (Harvard)
Activation
How to build the next Facebook
Provide great iniSal experience/ smooth onboarding
Make your product a\racSve / show your value
Values of Facebook: Easily get in touch with friends, classmates, network updates …
Retention
How to build the next Facebook
Get your customers back!
Remind them why you are valuable to them (Email, Personal Updates)
Facebook: Magic Number 10
Referral
How to build the next Facebook
Will people tell their friends?
Provide great app experience
Only happy customers will refer you
Referral
1 invite = 250 MB Free
Referral
Rate aeer you had a great experience
Referral
Revenue
How to build the next Facebook
MoneSzaSon Models
eBook 1 Sme payment
SpoSfy SubscripSon / Recurring Payment
Facebook Partners (Ads, Gaming)
Recap
Ship early –> Learn early
How to build the next Facebook
Recap
Ship often -> Learn often
How to build the next Facebook
Recap
Focus on what matters
How to build the next Facebook
Recap
Think about the Customer Lifecycle
How to build the next Facebook
Books
The Lean Startup Eric Ries
Running Lean (2nd Edition) Ash Maurya
Designed for use Lukas Mathis
The Entrepreneur‘s Guide to Customer Development Brant Cooper & Patrick Vlaskovits
How to build the next Facebook
Workshop
How to build the next Facebook
Metrics for Pirates
MVP Example
Apple Appstore: highlight Website: http://highlig.ht/
How to build the next Facebook
Thank you. Questions?
@allanberger
http://www.blossom.io
How to build the next Facebook