How to build, nurture and maintain a community within the Sharing Economy? Report #iColDay3Q

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“How to build, nurture and mantain a Community within the Collaborative Economy” Report #iCollDay3Q By Lucía Hernández Translated by: Elena Giroli

description

The International Collaboration Day or iCollDay organized by OuiShare was celebrated on July 17. Workshops were held in more than 60 cities around the world with a common denominator, coworking spaces as genuine beehives of collaboration, cooperation and co-creation among people. One of OuiShare's goals is trying to deliver value in all the events we hold; building communities, is an issue that affects everyone in the Collaborative Consumption; understanding what users and collaborative consumption platforms are saying in this topic, is essential to trying to build day by day a new model where people become protagonists. In this context, we launched the # iCollDay3Q, 3 questions to the attendees and 3 questions to the experts belonging to collaborative consumption platforms. The aim of those workshops, was to study and make a report showing us the keys for the construction, care and maintenance of a collaborative community within the collaborative economy. Once they have answered the 3 questions, attendees were mingled with experts to discuss and determine all together the main on&off-line tools that help and allow creating communities. A total of 10 coworking spaces in Spain, London and Paris joined our challenge. We discussed about shared values, common goals, transparency, personalized, attention ... and many other things. Full Report:

Transcript of How to build, nurture and maintain a community within the Sharing Economy? Report #iColDay3Q

Page 1: How to build, nurture and maintain a community within the Sharing Economy? Report #iColDay3Q

“How to build, nurture and mantain a Community within the Collaborative Economy”

Report #iCollDay3QBy Lucía Hernández

Translated by: Elena Giroli

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What’s a Community?

“Communities are a collections of committed individuals with a common objective aligned on the way on how to

reach that objective”“It’s a state of trust”

“A brain connected 24h ”“It’s start online and it becomes

stronger offline”

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Conclusions from the Attendees

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¿What’s attract you most in being part of a Community?

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1. Social Motivation:

• Meeting People• Share decisions, responsibilities and

obligations• Collaborate to reach a common

objective• Give and Take• Have fun

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2- Personal and Professional Motivation:

• Continuous learning, personal growth and development

• Stimulating contacts, exchange of knowledge and experiences

• Access to current• Synergies• Productivity• Savings

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3- Change Motivation:

• Optimization of resources• Sustainability• Environmental Care• Another way to consume and

produce

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Why would you stop to belong to a Community ?

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• Changing of the values or the cause that united the Community

• No longer adds value• When there is only an economic

interest to perceive• You do not fit the Community

anymore and/or the role is very passive or static

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• Bad experience or not money back

• Lack of resources • Cyclical Changes• Relationship value obtained /

lesser involvement

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What kind of role would you like to play in the

Platform?

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From the Platform Point of view

• Innovative and creative Ideas Generator

• Improvement of web usability• Content Generator

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From Social point of view

• Event Organisation• Ambassador• Influencer/Leader

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From a Support point of view

• Councelor• Mentor• Leader (?) • Conector

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From Service Use point of view

• Bring values • Resources optimisation

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Differentiation of Roles and Tasks

Do not want a fixed role, a responsibility that falls on a person but they want to have tasks that can start and finish without the obligation of having the same person doing always the same thing.

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Conclusions from the Experts

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¿How do you face your current challenges in order to create Communities ?

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• Active Listening• Rating System • Users Empowerment• Collaboration with users and service

providers• Observation• Personal attention• Recognition towards: active

members, those who help others and those proactive

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What roles you give to your users?

• Involvment in the event organisation• As Conectors to creat synergies• Company Culture Transmitters• As supporter to other members• Idea Generators throwing challenges

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From what mistakes are you learning to manage your Community?

• Lack of knowledge of a scaling model• No balance between automated process/ad-hoc

attention• No distinction between individual or general

complaints • Not knowing enough the members• Lack of assertiveness• Lack of attention towards relationships among

members

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“We need to look for Relationships not

transactions, both On-line and Off-line”

.

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What kind of online and offline tools do you think could be made available to the members in order to build and maintain

their Community?

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On-Line

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• Web platform to connect with Companies

• Active listening and Proactive communication

• Closed Groups on Facebook• Valueble Content creation, Blog and

Newsletter• Merits recognition system• Launch challenges• Empower the Super Members

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• Rating: Services, Offers, Events, Quality and Care

• Clear Corporate Identity• Collaboration with other similar web

platforms• Presence of Influencers and Leaders• Chat 24/7• Matrix/matching System among

members by profile and synergies• Community Gardener

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Off-Line

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• Events:- Meeting, Talks and Workshop- Meeting between members- Meeting between Influencers/Leaders and Super Members• Co-creation- Members empowerment through meet-ups - Check of technical operations and needs- Workshops• Merchandising