How to build, nurture and maintain a community within the Sharing Economy? Report #iColDay3Q
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Transcript of How to build, nurture and maintain a community within the Sharing Economy? Report #iColDay3Q
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“How to build, nurture and mantain a Community within the Collaborative Economy”
Report #iCollDay3QBy Lucía Hernández
Translated by: Elena Giroli
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What’s a Community?
“Communities are a collections of committed individuals with a common objective aligned on the way on how to
reach that objective”“It’s a state of trust”
“A brain connected 24h ”“It’s start online and it becomes
stronger offline”
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Conclusions from the Attendees
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¿What’s attract you most in being part of a Community?
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1. Social Motivation:
• Meeting People• Share decisions, responsibilities and
obligations• Collaborate to reach a common
objective• Give and Take• Have fun
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2- Personal and Professional Motivation:
• Continuous learning, personal growth and development
• Stimulating contacts, exchange of knowledge and experiences
• Access to current• Synergies• Productivity• Savings
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3- Change Motivation:
• Optimization of resources• Sustainability• Environmental Care• Another way to consume and
produce
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Why would you stop to belong to a Community ?
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• Changing of the values or the cause that united the Community
• No longer adds value• When there is only an economic
interest to perceive• You do not fit the Community
anymore and/or the role is very passive or static
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• Bad experience or not money back
• Lack of resources • Cyclical Changes• Relationship value obtained /
lesser involvement
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What kind of role would you like to play in the
Platform?
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From the Platform Point of view
• Innovative and creative Ideas Generator
• Improvement of web usability• Content Generator
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From Social point of view
• Event Organisation• Ambassador• Influencer/Leader
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From a Support point of view
• Councelor• Mentor• Leader (?) • Conector
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From Service Use point of view
• Bring values • Resources optimisation
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Differentiation of Roles and Tasks
Do not want a fixed role, a responsibility that falls on a person but they want to have tasks that can start and finish without the obligation of having the same person doing always the same thing.
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Conclusions from the Experts
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¿How do you face your current challenges in order to create Communities ?
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• Active Listening• Rating System • Users Empowerment• Collaboration with users and service
providers• Observation• Personal attention• Recognition towards: active
members, those who help others and those proactive
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What roles you give to your users?
• Involvment in the event organisation• As Conectors to creat synergies• Company Culture Transmitters• As supporter to other members• Idea Generators throwing challenges
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From what mistakes are you learning to manage your Community?
• Lack of knowledge of a scaling model• No balance between automated process/ad-hoc
attention• No distinction between individual or general
complaints • Not knowing enough the members• Lack of assertiveness• Lack of attention towards relationships among
members
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“We need to look for Relationships not
transactions, both On-line and Off-line”
.
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What kind of online and offline tools do you think could be made available to the members in order to build and maintain
their Community?
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On-Line
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• Web platform to connect with Companies
• Active listening and Proactive communication
• Closed Groups on Facebook• Valueble Content creation, Blog and
Newsletter• Merits recognition system• Launch challenges• Empower the Super Members
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• Rating: Services, Offers, Events, Quality and Care
• Clear Corporate Identity• Collaboration with other similar web
platforms• Presence of Influencers and Leaders• Chat 24/7• Matrix/matching System among
members by profile and synergies• Community Gardener
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Off-Line
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• Events:- Meeting, Talks and Workshop- Meeting between members- Meeting between Influencers/Leaders and Super Members• Co-creation- Members empowerment through meet-ups - Check of technical operations and needs- Workshops• Merchandising