Beyond Facebook: Using Social Media to Build your Brand And Develop Business
How to build a social business
-
Upload
fashionmentoronline -
Category
Self Improvement
-
view
107 -
download
2
description
Transcript of How to build a social business
Business Development Training
www.FashionMentorOnline.com
Interviewer - Dan Schawbel - PERSONAL BRANDING
www.FashionMentorOnline.com
How to Build a Social Business
Sandy Carter
www.FashionMentorOnline.com
How to Build a Social Businessblog
twitter @sandy_carter
social business
social strategy
successful campaignwww.FashionMentorOnline.com
How to define “social business”significant shift
web came to the workplace
social computing
socially-enabling processes
www.FashionMentorOnline.com
How do you define “social business”
not just facebook and twitter
every department uses socialmedia
social networking tools to communicatewww.FashionMentorOnline.com
How do you define “social business”
executive leadership and corporate strategy
deepen customer relationships
new ideas fasteridentify expertisemore effective workforce
www.FashionMentorOnline.com
What does AGENDA stand for?
social businesses
$100B market by 2015
how to start the journey
AGENDA plays a vital role
www.FashionMentorOnline.com
What does AGENDA stand for?
personalized social agenda
company’s: culture and trust
engagementrisk managementmeasurement
www.FashionMentorOnline.com
What does AGENDA stand for?A
aligning goals
more engaging and transparent
IBM’s social computing guideline
www.FashionMentorOnline.com
What does AGENDA stand for?G
social trust
what social trust is
how to instill it
www.FashionMentorOnline.com
What does AGENDA stand for?
E
engage
client and employees
stellar experiences
www.FashionMentorOnline.com
What does AGENDA stand for?
N
network processes
customer services
crowdsourcing & communities
www.FashionMentorOnline.com
What does AGENDA stand for?
D
design for reputation
design for risk management
disaster recovery plan
www.FashionMentorOnline.com
What does AGENDA stand for?
A
social analytics
patterns of sentiment
listen daily
www.FashionMentorOnline.com
How do you measure the social media over time?
other campaigns
business processes
twitter and sales
www.FashionMentorOnline.com
Less convoluted social business measurements
increases productivity
enhance innovation
reduces costs
www.FashionMentorOnline.com
Summary
how to build a social business
how do you define “social business”
how do you measure the social media over time
less convoluted social business impacts
www.FashionMentorOnline.com
Business Development Training
www.FashionMentorOnline.com
You’ve just seen the one of the articles relating to Business Success and Business Development, if you would like more information, just visit me at www.FashionMentorOnline.com or just email me at [email protected]
And if you have any questions, just email me at [email protected] and I'll be happy to answer them for you.
Warmly
Cheryl