HOW TO BUILD A N INSTORE DISPLAY DISPLAY STAGES Magnetic! Merchandise & Strategic Marketing...

HO

W T

O B

UIL

D A

N IN

STO

RE

DIS

PLAYDISPLAY STAGES

Magnetic!Merchandise & Strategic Marketing Consultants

HO

W T

O B

UIL

D A

N IN

STO

RE

DIS

PLAY

10 Tier Principle to ensure your Window displays succeed.

1. Have your Marketing Strategy planned.2. Commit to a timeline.3. Identify your product mix.4. Understand what type of display you want to

create.5. Identify your KEY ELEMENT.6. Plan you “Connect” in store .7. Ensure your staff are briefed.8. Have your POS and accessories.9. Commit to driving the promotion10. Plan your exit strategy.


HO

W T

O B

UIL

D A

N IN

STO

RE

DIS

PLAY

Ticked the Boxes ?

You have just created a Visual Merchandise strategy

Its now time to build your display


HO

W T

O B

UIL

D A

N IN

STO

RE

DIS

PLAY

STAGE 1 – Blank Canvas

Clear out your space, start with blank canvasFind your central point and create your display outwards and upwards from there, this will allow you to create a symmetrical display.


HO

W T

O B

UIL

D A

N IN

STO

RE

DIS

PLAY

STAGE 2 Evaluation

Continuously check your display from the exterior to ensure you are filling the space and working to

your plan.


HO

W T

O B

UIL

D A

N IN

STO

RE

DIS

PLAY

STAGE 3 - Foundation

Lay any coverings you require on the ground and hold in place with weights.

Position your shelving or slat wall in place.


HO

W T

O B

UIL

D A

N IN

STO

RE

DIS

PLAY

STAGE 5 – Adding Props

Start to add in your additional props you want to use in your display, we have used additional cane baskets in this case, to ensure that our Plush stays in place.


HO

W T

O B

UIL

D A

N IN

STO

RE

DIS

PLAY

STAGE 6 – Key Element

Identify and place your Key Elements in the display, in this case our Key Element was Plush – We identified earlier that we wanted to drive our Plush representation in store..


HO

W T

O B

UIL

D A

N IN

STO

RE

DIS

PLAY

STAGE 7 – Evaluation

Outside again, check your Heights, spacing, look for gaps in props, check your symmetry and Key Element placement


HO

W T

O B

UIL

D A

N IN

STO

RE

DIS

PLAY

STAGE 8 – Product Placement

Start placing your products in your display, staring with the largest and continuing on with your smaller products.


HO

W T

O B

UIL

D A

N IN

STO

RE

DIS

PLAY

STAGE 9 – Negative Space

Continue to place products into your negative spaces

Gift Bags

Roses

Choc


HO

W T

O B

UIL

D A

N IN

STO

RE

DIS

PLAY

STAGE 10 – Finalise Products

Complete your product placement, adding additional seasonal products

to promote cross sales

Greeting Cards

Roses


HO

W T

O B

UIL

D A

N IN

STO

RE

DIS

PLAY

STAGE 11 - Props

Place your props throughout the display,

ensuring that any negative spaces are filled

Balloons

Crepe Paper

Table Decs

Gift Boxes


HO

W T

O B

UIL

D A

N IN

STO

RE

DIS

PLAY

STAGE 12- Point of Sale

Ensure you place your POS , directly above your products , leaving only a gap of 30 - 60 cm maximum


HO

W T

O B

UIL

D A

N IN

STO

RE

DIS

PLAY

STAGE 13 – Face and Tidy

Face your products, tidy your display, stand back and study the story, get a pair of fresh eyes to look over the

display.


HO

W T

O B

UIL

D A

N IN

STO

RE

DIS

PLAY

STAGE 14 – Attention

During the life of your display, ensure it gets constant attention, keep it tidy, check it every morning to make sure

product or props have not moved, keep it fresh and new.

STAGE 15 – Analyse

Once your promotion is over, its critical that you measure the success of the campaign, look at Costs in Vs Sales out, ensure you data is correct , you cannot truly measure the success of your campaign unless you have complete data

integrity.

Magnetic!Merchandise & Strategic Marketing

Consultants

In today’s challenging economy, people may avoid designers/ visual merchandisers because they fear unmanageable costs.

But in reality, visual merchandisers can help economise by avoiding costly mistakes, and actually increase sales and profits.

With assistance and guidance from a professional, VM a retailer can eliminate errors, saving time and money.

It is important to understand that the visual merchandiser is there, not only to impose ideas, but to help clients articulate their own

personal style and bring these ideas to life..

Conclusion

Magnetic!Merchandise & Strategic Marketing

Consultants

HOW TO BUILD A N INSTORE DISPLAY DISPLAY STAGES Magnetic! Merchandise & Strategic Marketing...

Documents

Transcript of HOW TO BUILD A N INSTORE DISPLAY DISPLAY STAGES Magnetic! Merchandise & Strategic Marketing...