INSTORE Magazine Feature_SoftSurroundings

8/2/2019 INSTORE Magazine Feature_SoftSurroundings

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retailerprofile

Photos

by

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Noack


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W I N T E R 2 0 1 1 23

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by KriSTy ALperT

Soft Surroundings has grown

from a catalog-only business to

a storefront operation as well.

Catering to women, the store

specializes in items that are soft

and comforting.

SoftSurroundingS


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retailerprofile


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The shopping environment at Soft

Surroundings is designed for a

calm, peaceful experience.


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W I N T E R 2 0 1 1 25

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I think its going to be a long time before customers dont

like the experience of going shopping.


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W I N T E R 2 0 1 1 27

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Website:

www.softsurroundings.com

President and Founder:

Robin Sheldon

First year in business: 1999

address:1100 N. Lindburg Blvd.

St. Louis, 63132

Words oF Wisdom: Rethink

everything youre doing. The

landscape for retail has changed

and the level of the game has elevated, and you want to be sure you

have a niche that is strongly unique as well as product that isnt

found everywhere.

average number oF catalogs mailed annually: 35 million

st. louis

#3 The Boulevard (across from the Galleria)

Richmond Heights, MO 63117

south barrington (chicago)

100 West Higgins Road Ste R-5

The Arboretum at South Barrington

South Barrington, IL 60010

south Windsor, ct

98 Evergreen Way

The Promenade Shops at Evergreen Walk

South Windsor, CT 06074

The bedding ensembles at Soft

Surroundings are designed to help

women create sanctuaries of their

sleeping space.

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photo courtesy of Soft Surroundings

INSTORE Magazine Feature_SoftSurroundings

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