How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy...
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Transcript of How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy...
![Page 1: How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy Paters, Werner Electric; Joe Wallace, Van Meter](https://reader033.fdocuments.us/reader033/viewer/2022051818/549f07d8ac795938768b48d0/html5/thumbnails/1.jpg)
FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.
HOW TO BUILD A BETTER E-‐STORE FRONT
• Joe Wallace, IT System Administrator, Van Meter Industrial
• Tammy Paters, Pricing Manager, Werner Electric Supply Co.
![Page 2: How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy Paters, Werner Electric; Joe Wallace, Van Meter](https://reader033.fdocuments.us/reader033/viewer/2022051818/549f07d8ac795938768b48d0/html5/thumbnails/2.jpg)
FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.
Skit 1 – Scene 1
Characters: Joe Wallace’ works for Wallace’ Electric Supply Tammy Paters works for TP Electric (nickname “TP”) Joe visits TP to introduce new product from Merlot Mfg. See how the visit plays out.
![Page 3: How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy Paters, Werner Electric; Joe Wallace, Van Meter](https://reader033.fdocuments.us/reader033/viewer/2022051818/549f07d8ac795938768b48d0/html5/thumbnails/3.jpg)
FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.
Scene 2
Back at Wallace’ Electric Office. Joe Wallace’ meets with Tammy, the Pricing Manager to discuss the lost order from TP Electric.
See what happens next.
![Page 4: How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy Paters, Werner Electric; Joe Wallace, Van Meter](https://reader033.fdocuments.us/reader033/viewer/2022051818/549f07d8ac795938768b48d0/html5/thumbnails/4.jpg)
FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.
Scene 3
Tammy meets with Mr. Merlot from Merlot Mfg. to discuss data integrity issues and lost sales.
Let’s see what happens now.
![Page 5: How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy Paters, Werner Electric; Joe Wallace, Van Meter](https://reader033.fdocuments.us/reader033/viewer/2022051818/549f07d8ac795938768b48d0/html5/thumbnails/5.jpg)
FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.
Scene 4 3 months later
Joe Wallace’ back at TP Electric. Merlot Mfg. has completed Data Cer\fica\on Process. TP places large order on-‐line with Wallace’ Electric.
End Skit
![Page 6: How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy Paters, Werner Electric; Joe Wallace, Van Meter](https://reader033.fdocuments.us/reader033/viewer/2022051818/549f07d8ac795938768b48d0/html5/thumbnails/6.jpg)
FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.
Our Journey
• The need was iden\fied by: – Customer Complaints – Compe\tor’s web sites were be^er – Old, outdated look and feel
• Several solu\ons were evaluated • iCimm2 selected
![Page 7: How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy Paters, Werner Electric; Joe Wallace, Van Meter](https://reader033.fdocuments.us/reader033/viewer/2022051818/549f07d8ac795938768b48d0/html5/thumbnails/7.jpg)
FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.
Why iCimm2?
• IDEA Partnership • IDW Weekly Sync • Data Management Tools • Mobile App Solu\on • Unilog’s reputa\on/longevity • Part of the Family
![Page 8: How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy Paters, Werner Electric; Joe Wallace, Van Meter](https://reader033.fdocuments.us/reader033/viewer/2022051818/549f07d8ac795938768b48d0/html5/thumbnails/8.jpg)
FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.
How long did it take?
• Werner/VMI – 1 year to “Go Live” with con\nual improvements
• Customer Beta Group for tes\ng • Internal Cross Func\onal Team • Werner – Hired an e-‐Marke\ng Coordinator • VMI – Dedicated IT resource • Execu\ve Sponsorship
![Page 9: How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy Paters, Werner Electric; Joe Wallace, Van Meter](https://reader033.fdocuments.us/reader033/viewer/2022051818/549f07d8ac795938768b48d0/html5/thumbnails/9.jpg)
FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.
Aber iCimm 2
• Limited pickup/delivery op\ons
• Limited products available to sell on-‐line
• Old, outdated look and feel
• What you see is what you get
Before iCimm 2
• Be^er Search Func\onality including auto fill showing product category and filtering
• More flexible pickup/delivery op\ons
• Customer specific catalogs • Saved shopping carts
![Page 10: How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy Paters, Werner Electric; Joe Wallace, Van Meter](https://reader033.fdocuments.us/reader033/viewer/2022051818/549f07d8ac795938768b48d0/html5/thumbnails/10.jpg)
FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.
iCimm2 Tools
• IDEA iCimm2 Weekly Sync – new products, images, spec. sheets, descrip\ons
• iCimm2 data does not go live un\l you refresh • iCimm2 updates – Vendor Specific (i.e. Rockwell update in
IDW-‐PDW – a full day vs. pull into iCimm2 from IDW to update spec. sheets – a few hours.
• Building a Taxonomy is easy, user friendly
![Page 11: How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy Paters, Werner Electric; Joe Wallace, Van Meter](https://reader033.fdocuments.us/reader033/viewer/2022051818/549f07d8ac795938768b48d0/html5/thumbnails/11.jpg)
FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.
![Page 12: How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy Paters, Werner Electric; Joe Wallace, Van Meter](https://reader033.fdocuments.us/reader033/viewer/2022051818/549f07d8ac795938768b48d0/html5/thumbnails/12.jpg)
FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.
iCimm2 Tools con\nued
• Export Repor\ng Tools are awesome – Iden\fy products with no images – Iden\fy products with no spec. sheets
• Synonym Builder – all manual in the past
![Page 13: How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy Paters, Werner Electric; Joe Wallace, Van Meter](https://reader033.fdocuments.us/reader033/viewer/2022051818/549f07d8ac795938768b48d0/html5/thumbnails/13.jpg)
FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.
![Page 14: How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy Paters, Werner Electric; Joe Wallace, Van Meter](https://reader033.fdocuments.us/reader033/viewer/2022051818/549f07d8ac795938768b48d0/html5/thumbnails/14.jpg)
FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.
![Page 15: How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy Paters, Werner Electric; Joe Wallace, Van Meter](https://reader033.fdocuments.us/reader033/viewer/2022051818/549f07d8ac795938768b48d0/html5/thumbnails/15.jpg)
FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.
Benefits of Quality IDW Data
• Cri\cal for e-‐stores • IDEA Cer\fied Data – Web Store Ready • Data Integrity added to Scorecards for AD/NAED/Vendor
Summits • Joint efforts between Manufacturers & Distributors • Dedicated resources to build and maintain quality data • IDEA Sourcing
![Page 16: How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy Paters, Werner Electric; Joe Wallace, Van Meter](https://reader033.fdocuments.us/reader033/viewer/2022051818/549f07d8ac795938768b48d0/html5/thumbnails/16.jpg)
FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.
Lessons Learned • Can’t do as a part-‐\me job – Need dedicated resources
• Building your taxonomy -‐ Schema • Created an Eclipse Best Prac\ce iCimm2 User Group (VMI, Werner, North Coast and Supply Force)
• Marke\ng and Communica\on – Flyers, email blast, marke\ng page off main site, classes, trade shows, sales calls, lunch & learns
![Page 17: How to Build a Better Web Storefront Using Good Product Data and the Best Industry Tools; Tammy Paters, Werner Electric; Joe Wallace, Van Meter](https://reader033.fdocuments.us/reader033/viewer/2022051818/549f07d8ac795938768b48d0/html5/thumbnails/17.jpg)
FULL STEAM AHEAD: MOVING FORWARD TOGETHER © Copyright 2014. All Rights Reserved.
Ques\ons?
Thank you!