YOUR STOREFRONT ON AMAZON.COM. Your Companys Storefront on Amazon.com.

15
YOUR STOREFRONT” ON AMAZON.COM

Transcript of YOUR STOREFRONT ON AMAZON.COM. Your Companys Storefront on Amazon.com.

Page 1: YOUR STOREFRONT ON AMAZON.COM. Your Companys Storefront on Amazon.com.

“YOUR STOREFRONT” ON AMAZON.COM

Page 2: YOUR STOREFRONT ON AMAZON.COM. Your Companys Storefront on Amazon.com.

Your Company’s Storefront on Amazon.com

Page 3: YOUR STOREFRONT ON AMAZON.COM. Your Companys Storefront on Amazon.com.

Amazon Reaches More Than 1/3 of the U.S. Online Population

• Over 57 million unique users per month

Rank Publisher Unique Audience/Month (000)

Active Reach (%)

1 Google 127,656 75.4

2 Yahoo! 117,656 69.5

3 MSN/Windows Live 104,090 61.5

4 AOL Media Network 86,308 51.0

5 YouTube 81,882 48.4

6 Fox Interactive Media 69,838 41.2

7 Amazon.com 57,682 34.1

8 eBay 55,438 32.7

9 Facebook 47,543 28.1

10 Ask Search Network 47,494 28.0

Source: Nielsen Online, NetView, November2008; Includes only ad-supported sites.

Information contained in these materials is confidential and proprietary to Adzinia and shall not be disclosed without Adzinia’s prior written consent.

Page 4: YOUR STOREFRONT ON AMAZON.COM. Your Companys Storefront on Amazon.com.

About Amazon.com

Amazon is the #1 online retail destination worldwide

(Internet Retailer, May 2008)

• $14.8B in 2007 Net Sales, up 39% from 2006 • ~$19B guidance for 2008, up 30% YoY • Active Customer accounts up 19% YoY • Amazon was a major player of the holiday online

landscape• 70 percent of the active online universe visited

a retail site in Dec 2007• Amazon accounted for 51 percent of this

audience

Page 5: YOUR STOREFRONT ON AMAZON.COM. Your Companys Storefront on Amazon.com.

About Amazon.com

“So maybe you can grow in a recession.

Amazon.com (AMZN) posted Q4 revenue of $6.7 billion and profit of 52 cents a share, beating the Street consensus of $6.44 billion and 39 cents.”

Page 6: YOUR STOREFRONT ON AMAZON.COM. Your Companys Storefront on Amazon.com.

About Amazon.com

“In December, Amazon.com said it was having its ‘best ever’ holiday season...

“The company posted strong earnings in a brutal climate that has punished nearly every other retailer, online and offline.”

Page 7: YOUR STOREFRONT ON AMAZON.COM. Your Companys Storefront on Amazon.com.

Access the Amazon.com Audience

• Engage with an affluent, savvy and passionate audience. More than 86 million active customer accounts

• Over 48 million unique monthly visitors

• 51% have a household income of $75K+

• 74% are online daily; 93% have been online for 5+ years

Amazon Kindle cake – one of more than 60 customer images uploaded for this product alone.

*OCLC, Inc., "Sharing, Privacy and Trust in Our Networked World," conducted by Harris Interactive, October 1, 2007; Other sources: Q3 2008 Amazon Quarterly Financial Results, Nielsen Online, @Plan Winter 2008.

“In 2007, Amazon.com was voted #1 favorite commercial site among US Internet users.”*

Page 8: YOUR STOREFRONT ON AMAZON.COM. Your Companys Storefront on Amazon.com.

Internet users choose Amazon as a destination for a multitude of reasons•Authoritative editorial content such as product reviews and feature stores such as Amazon Cosmotopia and High-Def 101

•Community features like customer reviews, customer images, blogs and customer tags

•Exclusive content including celebrity interviews, film footage, music videos and products such as the Amazon Kindle

•Shopping enhancements and subscription content that encourages repeat interaction and a favorable customer experience. This includes Gold Box offers, Podcasts, Movie Showtimes and product emails, gift registries, gift central, and wish lists

•Exclusive competitions and contests such as the Amazon Breakthrough Novel Award and the Beedle the Bard Ballad Writing Contest

Rich Editorial Content & User Features Engage Customers

* Cisco Internet Business Solutions Group (IBSG), "E-Commerce Survey," May 2008

“Amazon ranks #1 throughout N.A. and Europe in Foundational and Emerging Capabilities, 2008.”*

Page 9: YOUR STOREFRONT ON AMAZON.COM. Your Companys Storefront on Amazon.com.

Discovering Amazon: A Branded Storefront

• Your Company will manage the merchandising on the storefront and control its branding

Page 10: YOUR STOREFRONT ON AMAZON.COM. Your Companys Storefront on Amazon.com.

How It Works Continued…

Your Company’s Responsibilities

• Merchandise, promote, and advertise Your Company’s merchandise

• Handle customer service related to merchandise, order fulfillment, returns, and exchanges

• Provide tax calculation & collection services, process orders & payments

• Bear fulfillment and losses risk for delivery theft or product defects

Amazon’s Responsibilities

• Upload merchandise images, descriptions, prices, and availability

• Handle customer service related to order and payment processing and the Amazon.com website

• Set pricing and policies for merchandise, shipping, refunds, and other sale terms

• Fulfill orders and handle returns and exchanges, initiate through Amazon customer refunds

• Bear credit card fraud and bad debt risk as well as credit card processing fees (w/o FBA)

Page 11: YOUR STOREFRONT ON AMAZON.COM. Your Companys Storefront on Amazon.com.

Amazon.com—Targeted MerchandisingGateway Placements

Page 12: YOUR STOREFRONT ON AMAZON.COM. Your Companys Storefront on Amazon.com.

Product Ads by Amazon?

• Cost-per-click product advertising• Reach millions of customers on Amazon.com • Helps drive traffic and acquire new customers• You control the brand and buying experience

* Source: Nielsen/NetRatings @Plan, Summer 2007

Get in front of millions of Amazon.com customers Over 85% of Amazon.com’s 44 million monthly visitors are likely to have made an online purchase

in the last 30 days*

Page 13: YOUR STOREFRONT ON AMAZON.COM. Your Companys Storefront on Amazon.com.

Placements

Page 14: YOUR STOREFRONT ON AMAZON.COM. Your Companys Storefront on Amazon.com.

Amazon Payments

Checkout by Amazon• Provide your customers with the same secure and trusted checkout experience available on Amazon.com

Amazon Simple Pay• Customers use information from their Amazon.com account (and payment information already on file at Amazon) as a payment method

Amazon Flexible Payments Service™• Offered by Amazon Web Services, this set of APIs allows the movement of money between any two entities, humans or computers, using Amazon Payments

To learn more, go to: www.amazonservices.com/payments

Page 15: YOUR STOREFRONT ON AMAZON.COM. Your Companys Storefront on Amazon.com.

Appendix slides