How to break into enterprise mobile B2B (without selling your soul!) Jenny Blumberg August 2015.
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Transcript of How to break into enterprise mobile B2B (without selling your soul!) Jenny Blumberg August 2015.
How to break into enterprise mobile B2B (without selling
your soul!)Jenny Blumberg
August 2015
AYNK (Acronyms You Need to Know)
• EMM – Enterprise Mobility Management
• MDM, MAM– Mobile Device Management, Mobile App Management
• BYOD, CYOD – Bring Your Own Device, Choose Your Own Device
• MADP, RMAD – Mobile App Development Platform, Rapid Mobile App Development
• MBaaS – Mobile Backend as a Service
Why EMM?• Demand
• People desire consumer-grade mobile apps
• Lack of current developer resources
• Impact
• Change how people work
• Industries with non-desk workers set to benefit
• Apple as a leader
• B2B Distribution
• iOS is most popular in BYOD
MBaaS
Authentication• Basic over SSL• Claims-based (ADFS)• NTLM• OAuth• SAML• Forms• …and multi-factor!
Encrypted storage
Secure tunneling
Multi-factor authentication
App management
MDM integration in 5 easy steps!
• Integrate SDK into app project
• Install MDM profile on phone
• Install and configure tunnel
• Profile talks to SDK and sends traffic through tunnel
• Profit! $$
Distribution
• Apple B2B (+ MDM)
• Public App Store
• MDM whitelist
• Resigned ipa
• (custom apps only!)
Questions?