How to become a popular Instabrand

9 TIPS TO BECOME A POPULAR INSTABRAND

@kirstenjassies

POPULAR DUTCH INSTABRANDSBALR 986.000 Cluse Watches 322.000 Filling Pieces Footwear 299.000 Suitsupply 239.000 G-Star RAW 237.000 Scotch & Soda 145.000 HEMA 141.000 Fashionchick 79.000 C&A 62.000 Basket stores 48.000

followers on

Instagram

STYLEGUIDEFREQUENCY & TIMINGBE SOCIAL SET GOALSADJUST PROFILE TEXTUSE HASHTAGSCLAIM HASHTAGSWORKING WITH INFLUENCERSADVERTISE

9 Ideas

to grow faster on

Instagram

POPULAR INSTABRAND * @KIRSTENJASSIES * @IGMARKETINGNL

STYLEGUIDE FREQUENCY & TIMING BE SOCIAL SET GOALS ADJUST PROFILE TEXT USE HASHTAGS CLAIM HASHTAGS WORK WITH INFLUENCERS ADVERTISE


STYLEGUIDE

STYLEGUIDE

What do you take from your corporate identity and what not?Pick three brand values every image has to representWhat feeling do you want to transfer? Fun, raw, soft, ….What colours have to be dominant?Create a rythm: portrait, building, portrait, building etcDistance to camera and photography corner: straight from above or from up front for exampleDetails work better than overview pictures


FREQUENCY & TIMING

FREQUENCY & TIMING

How often (per day) is your target audience on Instagram? The more frequent you post, the more visible you become Guidline: once a day Is your content relevant on certain days or on a certain point of time In general: people are most active on breaks or while travelling/commuting


BE SOCIAL

BE SOCIAL Follow accounts that are relevant to you (back) Like and comment on posts from your followers but also from non-followers Thank or comment on others who comment you on your posts Start a conversation by asking questions, using mentions or tagging Be active, like and comment as much as you can


SET GOALS

SET GOALS

Your goals on Instagram have to fit your overall marketing goal(s) When you have a clear goal on you want to achieve on Instagram, you know what to post Type of goals: branding, communication, campaigns, product features, leads, community-building, sales. Pick max two Change your profile text with those goals in mind


ADJUST PROFILE TEXT

ADJUST PROFILE TEXT

Who or what are you? What do you do, tell a short story or use catch words or emoji’s Why should people follow this account? What’s in it for them? Does your story match your last 9 photos? Think hard about the only link you have: create a mobile landingspage Do you have a unique hashtag? Communicate it here Everything has to fit in 150 signs, but you can change regularly


USE HASHTAGS

USE HASHTAGS

By using hashtags Instagram users categorise their own images By using relevant hashtags you photos can be seen by potential followers/clients Research hashtags on Instagram and use tools like websta.me en hashtagify.me Which hashtags do your followers use? With tools like Iconosquare and Union Metrics you can track hashtags With hotkeys in your smartphone you can create lists of important hashtags


http://websta.me

http://hashtagify.me

CLAIM HASHTAGS

CLAIM HASHTAGS

Monitor Instagram to see if people use #yourbrandname Think of a fun and smart hashtag to claim, like #foods4thought from @Wholefoods and #thefrankeffect from @FrankBod Check if the hashtag you thought of is unique enough Call out fans in your profile text and posts to add hashtags to photos they post of your product or service like #Scotspirit #SeeAustralia


WORK WITH INFLUENCERS

WORK WITH INFLUENCERS

Which popular Instagrammers like your band or have posted something already? A brand like @CLUSEwatches has become popular because of paid cooperations with influencers Pick the right influencers that fit your brand, the message has to be credible and relevant for their followers The deeper in the niche or community, the greater the influence A cooperation is a two way street: the influencer also has to gain something, not necessarily money (but mostly that’s it) An influencer is not perse an ambassador


ADVERTISE

ADVERTISE Before you start advertising understand how Instagram works and what your followers like Advertise with your most liked or commented posts Advertising means choosing a call to action, there is no option yet for advertising only for followers: more info, download app etc Target specific: try to decide on your target audience: male/female, interests, location, friends from friends etc Advertising via Facebook, but before the end of the year you can do it from the app self when company pages will be launched


SNAPCHAT

SNAPCHAT Snapchat’s core philosophy is “delete is our default” 100 million daily users 200 million worldwide, more than a third from 18-34 year old in the US, so not only teens! 1 million Dutch people 10 billion video's daily. On Facebook that’s 8 billion video’s Best content is creative, behind the scenes, humour, slice-of-life, VIP Content Discovery = magazine 2.0 not only for media brands but also for agencies and webshops SNAPCHAT live: news for young adults made by young adults


FASHION BRANDS ON SNAPCHAT

REFINERY29 is one of the most popular fashion (media) brands Brands like Asos, Everlane, Glossier, H&M, Maybelline and Sephora often post several times per week. Even luxury fashion brands, including Burberry, Dior, Fendi, Gucci, Louis Vuitton, Marc Jacobs, Mulberry and Valentino, have accounts In the Netherlands Footlocker and Bijenkorf are starting to grow UPDATE DAILY! Show your personality. Be real. One-to-one.


KIRSTEN JASSIES INSTAGRAM - SNAPCHAT - VIDEO www.justK.nl * @kirst_enj * @igmarketingnl

Questions?


http://www.justK.nl

How to become a popular Instabrand

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