How To Be A Sticky Company

How To Be A Sticky Company

Making Your Clients Love You

by Jon Pederson


Perform…

Comply…

Compete…

Preempt…

Caution…

Promise…

Doing what's expected

Let others win (occasionally) Don't stop being the best Do it before they do Say what needs to be said Be committed/responsible


Perform:verb

I have my duties to perform CARRY OUT, do, execute, discharge, bring about, bring off, accomplish, achieve, fulfill, complete, conduct, effect, dispatch, work, implement; informal pull off; formal effectuate; archaic acquit oneself of. ANTONYM neglect.


Perform:

People expect you to do what they hired you for.


Perform:

Unrealistic expectations is not an excuse.

(but it does need addressing… quickly)


Perform:

It doesn't mean you do things you didn't commit to.

Doing what you say makes you trustworthy.


trustworthy = sticky


Comply:

You may have experience, but the client has intuition.


Comply:

Express your opinion, but go with the client's gut.

(it might not be the best, but they need to own it)


Comply:

But be balanced, don't let them drive off a cliff.

Complying shows you're flexible.


flexible = sticky


Compete:

Know who you're up against, and why you're different.


Compete:

What's worse than a client asking why you're better?…

…and you not being able to answer.


Compete:

Tell them what your competition is doing before they find out.

Being ahead tells them you're a leader.


leader = sticky


Preempt:

Get to it before others do.


Preempt:

Try to anticipate what the client is thinking.

Call them before they call you!


Preempt:

Put yourself in their shoes, every day.

This shows them you're approachable.


approachable = sticky


Caution:

Share your concerns and predicted outcome.


Caution:

People don't want to make mistakes…

so help avoid it.


Caution:

You don't need to be demeaning to be concerned.

If you share your concerns it shows you care.


caring = sticky


Promise:

Whenever you can keep a promise, make it.


Promise:

People care more about you keeping little promises,than making big ones.

If it's in your control to follow through, don't hesitate to promise


Promise:

Promises are constantly broken.

If clients can count on you, they know you're reliable.


reliable = sticky


Perform… trustworthy

Comply… flexible

Compete… leader

Preempt… approachable

Caution… caring

Promise… reliable

AND…


communicate


Some clients are not worth keeping.

When you're being sticky,the option is yours to terminate with honor.


Thank you!

@jonpederson / [email protected] (volunteers to buy me beer?)

How To Be A Sticky Company

Business

Transcript of How To Be A Sticky Company