How to Be a Social Media Badass for Events
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Transcript of How to Be a Social Media Badass for Events
How to be a Social Media Marketing Badass For Your Events
KIKI “BADASS” L’ITALIEN ;)Presented by
Being a Badass means you have determination and a style of getting things done all your own.
Definition
You might think developing your inner badass self requires a gun or a personal trainer.
Do you think Beth Kanter needs a gun to be a nonprofit badass? (The answer is no.)
Being a social media marketing badass for events and fundraising like Beth Kanter (nonprofit expert), Paull Young (charity:water), &
Petri Darby (Make a Wish), requires tenacity and a mission.
Acting on theGO is the hardest part of marketing
From Concept to Go!
#Red4Joplin
Go can be achieved by keeping mission in mind while carrying out the marketing plan for your event.
TRACK SUCCESS
LISTENLEARN
ID GOALS & OBJECTIVES
DEVELOP PLAN
DEVELOP CONTENT
OPTIMIZING FOR MOBILE
PLATFORMS
CONTENT CURATION
FIRST-PERSON STORYTELLING
ACTIVE SOCIAL ENGAGEMENT/SHARING CHANNELS
DESIGN FLEXIBILITY TO SUPPORT CAMPAIGNS
MORE MULTIMEDIA
Badass Lessons
WEBSITE AND CMS SHELF LIFE
FIVE YEARS LATER…
BADASS LESSONS
Use these badass lessons to refresh your social media marketing
campaigns
BADASS LESSONS
1. Incorporate Your Story – Every Badass has a history and a mission
2. Curate Your Content – Badasses build on their reputations and the information already “out there”
3. Engage Actively – Badasses know there is never really any one “in charge” – that everyone adds to a situation
4. Be Flexible with Resources – Your website should have multiple “skins” or uses…just like a badass can find multiple uses for gum
5. Use More Video – Help others tell your badass story
6. Optimize for Mobile – After all Batman has all the cool toys and so does your attendee