How to Attract More Buyers to Your Home Builder Blog
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Transcript of How to Attract More Buyers to Your Home Builder Blog
How to Attract More Buyers to Your
Home Builder Blog
BUILDERTARGET.COM
#1 Search Engines
+ Use keywords in blog title + Use keywords in meta description + Use keywords in URL + Use keywords in content + Use keywords in photo alt + Post 2x per week or more
#2 Facebook
+ Use 403px x 403px photo + Advertise to reach more buyers + Ask questions to encourage comments
#3 Twitter
+ Under 100 characters for easy retweeting + Post 2-3x with different content + Use Hootsuite to track best content + Re-post old “evergreen” posts
#4 Pinterest
+ Pin featured photo from your blog + Pin product photos with link to blog + Optimize pin board names with keywords
#5 RSS-to-Email
+ Reach your strongest prospects anywhere + Automates email marketing + Get instant feedback about content
#6 Email Newsletter
+ Send every 2 weeks + Include all recent blog posts + Measure content quality + Empower salesperson follow-up
#7 Google+
+ Post photo and link back to blog + Use tool like bit.ly to shorten blog links + Link your Google+ page with your website
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