How the Search Engine Impression of ABCTE Website ... · • Competitor analysis & keyword gap...
Transcript of How the Search Engine Impression of ABCTE Website ... · • Competitor analysis & keyword gap...
How the Search Engine Impression of ABCTE Website Increased by 132%
Kprise Delivered Performance-Oriented SEO Services to ABCTE by Combining Strategic Planning with Hands-on
Implementation & Monitoring
Case StudyCase Study
About ABCTE:
American Board for Certification of Teacher Excellence
ABCTE is a nonprofit teachercertification agency dedicated toplacing qualified individuals in theclassroom quickly and efficiently.
ABCTE was founded via grant from USDepartment of Education, anorganization which primarily catersto the need of intellectual anddevoted teachers in classrooms.
They offer online, self-paced teachercertification programs in a variety ofsubject areas. Designed for careerchangers, their program offers aflexible, affordable path to becominga teacher, without returning to schoolor taking on debt.
At present, public schools across 12states give credence to ABCTE, alongwith a few private and charterschools as well.
Courses Offered for Teacher Training & Certification, & Other Initiatives by ABCTE
Catering to Teachers & Schools Across 12 States
Need Mapping
Even though ABCTE gained recognition as a leading
platform for teacher training & certification, they were
unable to generate a large volume of leads via online
marketing & visibility.
As such, they started looking for SEO services which
would help them grow their rankings organically on
search engines.
Problem Statement
ABCTE approached Kprise for SEO services in the year 2014 with the intent of amplifying its digital
presence, visibility and reach.
Kprise is fully equipped to meet the above needs through its best-in-class SEO services.
Why Kprise
Key Challenges Faced by ABCTE That Were Successfully Mitigated by Kprise
Poor ranking of website onsearch engines.
Inability to generate leads atindustry scale
Poor lead conversion rate due tolack of brand visibility
Lack of in-house talent toimplement SEO effectively
Constraint on time, budget andaccess to resources.
Low organic search visibility incomparison to the competitors
The Kprise Approach
Designing a Systematic and Strategic SEO Solution for ABCTE
The technical team of Kprise reviewed the work carried out
previously by ABCTE, analyzed the impact and provided
multiple recommendations as mentioned below:
• Improving internal link structure
• Consolidating existing content
• Re-aligning pages
• Creating new landing pages
• Competitor analysis & keyword gap analysis
• On-page & off-page content optimization for better performance
• External link building, meta text & schema
• Technical audit, local SEO & off-page optimization
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The Kprise Approach
Implementing The SEO Action Plan for ABCTE Seamlessly with Regular Monitoring
• Content Submissions, Technical Audit, SEO Optimization
• Link audit to identify unnatural links hindering visibility
• Created content such as PowerPoint presentations, eBooks
and Infographics on the third-party websites
• Tracked the performance of the keywords in the past and at
present
• Monitored progress and performance through smart analytics
and intensive reporting with meaningful insights
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Key Results & Impact – How SEO Management by KpriseAmplified ABCTE’s Visibility and Lead Generation
132% increase in the websiteimpressions & 62% increase inclick-through rate
Increased page traffic andimproved quality of leads.
Improvement in ranking of thewebsite in Google & other searchengines – ranked in the first pageof Google Search
Initial and final statistics of impressions and clicks in 2018:
Initial and final statistics of impressions and clicks in 2017:
Thank You
Case Study