How Tailor Your Marketing Campaign to Distributors
Transcript of How Tailor Your Marketing Campaign to Distributors
Welcome toHow to Tailor Your Marketing
Campaign to Distributorswe will be starting in a few minutes
Colin Roth A branding and marketing
expert specializing in digital promotions. He incorporates
the latest marketing trends and research into his campaigns,
often performing A/B tests and analyzing the results,
maximizing conversion rates.
Erica MatusA true artist of marketing strategy, Erica Matus is the brains behind some of ASI's most compelling advertising pieces. She's known for branding the hottest industry events, she has a killer instinct for developing multi-platform campaigns to garner interest, and she does it all with style.
How to Tailor Your Marketing Campaign
to DistributorsHow to Tailor Your Marketing Campaign to Distributors
Ask us questions!(we won’t bite,
promise)We will try to answers them in real time, any we
don’t get to in the webinar we will answer at
the end.How to Tailor Your Marketing Campaign to Distributors
Colin Roth Digital Marketing [email protected]
who are we?Erica Matus
Digital Marketing Manager
How to Tailor Your Marketing Campaign to Distributors
Before we get started…
How to Tailor Your Marketing Campaign to Distributors
Poll: How are you currently advertising to distributors? 1.We only use digital
2.We only use print3.We use some print and some
digital4.We do no marketing
How to Tailor Your Marketing Campaign to Distributors
Agenda:
• Marketing best practices crash course
• How Erica approaches her campaigns
• Examples of distributor messaging
• Constructing ads that resonate with distributors
How to Tailor Your Marketing Campaign to Distributors
Building the Right Message
Building the Right Message:
• What are you trying to sell?• How are you trying to sell it?• When do you want it sold by?• What is your competitive
advantages
How to Tailor Your Marketing Campaign to Distributors
Tag Heuer
How to Tailor Your Marketing Campaign to Distributors
• One product, one focal point• Easy to digest, not too
much going on• This is a corporate look;
clean and clear
Ford Motors
How to Tailor Your Marketing Campaign to Distributors
• Single call to action, ask a user to do one thing• Consistent color pallet• Product is the focal
point
Adidas
How to Tailor Your Marketing Campaign to Distributors
Adidas – Landing Page
How to Tailor Your Marketing Campaign to Distributors
What Converts Distributors?
Creating Campaigns for Distributors:
How to Tailor Your Marketing Campaign to Distributors
• Who am I trying to reach?• How do they like to receive their content?• How do I want them to respond?• How can I grab their attention?
Capture Your Audience
How to Tailor Your Marketing Campaign to Distributors
1. Make it personal.2. Put the focus on the distributor.3. Educate with good content. 4. Establish credibility and expertise.This effort exceeded ourbenchmark response by
329%
Follow Up
How to Tailor Your Marketing Campaign to Distributors
1. React accordingly.2. Offer alternative
content.3. Relate back to initial
effort.
This effort exceeded ourbenchmark response by
633%
Use Visuals
How to Tailor Your Marketing Campaign to Distributors
1. Make it easy to understand.
2. Provide credibility.3. Offer a solution.
This effort exceeded ourbenchmark response by
220%
Creating Ads That Resonate with Distributors
Put the Distributor in the Forefront
How to Tailor Your Marketing Campaign to Distributors
How to Tailor Your Marketing Campaign to Distributors
Simple Language; Simple Images
How to Tailor Your Marketing Campaign to Distributors
Specific Landing Pages increase conversions by
40x
How to Tailor Your Marketing Campaign to Distributors
Use Triggers to Increase Sales
Tell your customers why they should care
How to Tailor Your Marketing Campaign to Distributors
Email after I bought my first pair of underwear from MeUndies
How to Tailor Your Marketing Campaign to Distributors
The More Up-to-Date Your Products are, the Better
Performance You Will Get Out of Trigger Campaigns
Tell Your Story
1. Break down the goal of the ad
2. Don’t make marketing that complicated
3. Think about the profiles of your customers
• Its okay to run multiple ads in the same publication
• With digital, make sure you are running a campaign with multiple touch points
• These will help you increase conversions in your next campaign
How to Tailor Your Marketing Campaign to Distributors
Your Product is Great, Make Sure You Let Distributors Know That
We will spend the remainder of the time
answering your questions!
That’s all Folks!