How Social Media Drives Corporate Website SEO

What Is SEO?

How your company appears in Natural Search results when someone searches “your company”.

Other keyword terms that your company might appear for include:

what you do (e.g. mining, data centers…) where you do it (e.g. where you’re based and operate) who you employ (e.g. executives and management)

Often overlooked by public companies, to their detriment.

Why Is SEO Important?

Visibility in major Search Engines is the basis for your online reputation.

SEO is about more than just your website.

The first 3 results in a Google search for “your company” are the most important.

Multimedia (videos, slideshows and image galleries) are becoming crucial for search branding.

Google+ is starting to affect search results dramatically.

Facebook For SEO

Google is both crawling pages and indexing links from Facebook.com.

Our own corporate website has a few dozen inbound links from Facebook.

These links have come almost exclusively from the IR Smartt Facebook page by posting blog items.

It’s interesting to note that this effort yields inbound links from Facebook.com as well as Social conversion traffic.

E.g. Links From Facebook

Google+ For SEO

Google+ pages are being crawled and links indexed.

Our company website has around 50 inbound links from plus.google.com.

This came as less of a surprise since it would make sense that the Google algorithm would include Google+

But even so, it's another demonstration of how Social Media activity is driving indexed link generation.

E.g. Links From Google+

Tumblr For SEO

We decided to test which other Social Media profiles could drive inbound links to our website.

Tumblr is definitely a useful tool for for generating cheap backlinks to internal pages of a website.

The good thing about Tumblr is that is takes very little time to create and publish a blog post.

Just copy and paste your website content or Press Release, include the source URL and hit post. Done!

E.g. Links From Tumblr

Pinterest For SEO

Pinterest isn’t really an Investor Relations tool. But using it for SEO purposes can be very fruitful.

Pins are indexed based on the number of re-shares they receive, but all pins have outbound links.

Pinning is fast, creates branding opportunities and can potentially create hundreds of links in seconds.

All of this can be done with a simple browser plugin that can be used when viewing your corporate website.

E.g. Links From Pinterest

Blog Commenting For SEO

Commenting on blogs took a bit of a hit as an SEO strategy the last couple of years.

But considering that you're probably reading dozens of online articles every day,  commenting on blogs is an easy way to create both indexed and non-indexed links

A few comments on choice blogs can leave you with dozens and dozens of inbound links.

This process can also feed your Twitter and Facebook accounts with fresh, original content.

E.g. Links From Blog Comments

Why Does This Matter?

It's generally assumed that Social Media's only major SEO benefit is the creation of non-indexed inbound links and domain trust.

Our data suggests that Social Media interaction can generate dozens of indexed inbound links to your website.

Every link we’ve shown here is from a Social Media profile that IR Smartt owns and manages. That means no reliance on SEO companies.

More Info?

To read the full blog visit: irsmartt.com/social-seo

Or for more information about IR Smartt and our Social Media strategies for the Investor Relations industry, please contact us on:

Website: irsmartt.com/contact

Email: get@irsmartt.com