SEO Linkbuilding That Drives Business Results
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Transcript of SEO Linkbuilding That Drives Business Results
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© 2012 Webmarketing123
Alex DunksBusiness Development
Daniel BursteinDirector of Editorial
Content
Building Links That Improve Search Results
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© 2012 Webmarketing123
Digital Marketing Agency specializing inSEO / PPC / Social Media / Website Design
WE’RE ONE OF THE FASTEST GROWING PRIVATE U.S. COMPANIES (2012)
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© 2012 Webmarketing123
WE ARE EXPERTS AT BUILDING TOP LINE REVENUE GROWTH FOR GLOBAL ENTERPRISES WITH COST-EFFECTIVE DIGITAL MARKETING
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© 2012 Webmarketing123
Request the slides – email contact@webmarketing123
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Frequently Asked Questions
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© 2012 Webmarketing123
Build Links That Drive Search
Results
© 2012 Webmarketing123
Business Results
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© 2012 Webmarketing123
Links as Diverse as Your Keywords
Lay a Strong Foundation 1
3
Agenda
Do You Have Tracking in Place?2
5 Three-Month Game Plan
4 Tailor Your Content Strategy
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© 2012 Webmarketing123
Lay a Strong Foundation
Keyword Selection
Keyword Mapping
Keyword
Benchmarking
1
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© 2012 Webmarketing123
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© 2012 Webmarketing123 1
Keyword Selection
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© 2012 Webmarketing123 1
Introducer
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© 2012 Webmarketing123 1
Influencer
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© 2012 Webmarketing123 1
Closer
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© 2012 Webmarketing123
Problem Recognition
Information Search
Evaluation of Alternatives
Purchase Decisions
Purchase
Map Your Keywords to the Purchase Process
1
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© 2012 Webmarketing123
Conversion Rate by Phrase Length
Average Conversion Rate %
Source: SEOmoz http://mz.cm/ar9RzJ 1
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© 2012 Webmarketing123
Use Google’s Own Data to Measure Demand
1
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© 2012 Webmarketing123
Evaluate search trends by industry, brand, or demographic Harness Insights for Keyword Research
1
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© 2012 Webmarketing123 1
Keyword Mapping
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© 2012 Webmarketing123
Filter out “branded” traffic
1
Benchmark Your Organic Traffic
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© 2012 Webmarketing123
Links as Diverse as Your Keywords
Lay a Strong Foundation 1
3
Agenda
Do You Have Tracking in Place?2
5 Three-Month Game Plan
4 Tailor Your Content Strategy
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© 2012 Webmarketing123 2
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© 2012 Webmarketing123
Do You Have Tracking in Place?
2
Landing Page
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© 2012 Webmarketing123
Do Your Database and Tracking Systems Look like This?
2
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© 2012 Webmarketing123
Links as Diverse as Your Keywords
Lay a Strong Foundation 1
3
Agenda
Do You Have Tracking in Place?2
5 Three-Month Game Plan
4 Tailor Your Content Strategy
![Page 24: SEO Linkbuilding That Drives Business Results](https://reader033.fdocuments.us/reader033/viewer/2022061220/54bb90974a795977708b457a/html5/thumbnails/24.jpg)
© 2012 Webmarketing123
Seek Diversity
3
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© 2012 Webmarketing123
Seek Diversity
3
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© 2012 Webmarketing123
Seek Diversity
But Avoid Link Exchanges
3
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© 2012 Webmarketing123
Links as Diverse as Your Keywords
Lay a Strong Foundation 1
3
Agenda
Do You Have Tracking in Place?2
5 Three-Month Game Plan
4 Tailor Your Content Strategy
![Page 28: SEO Linkbuilding That Drives Business Results](https://reader033.fdocuments.us/reader033/viewer/2022061220/54bb90974a795977708b457a/html5/thumbnails/28.jpg)
© 2012 Webmarketing123
Images and Videos
Infographics Whitepapers, Case Studies
Got Content?
4
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© 2012 Webmarketing123 4
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© 2012 Webmarketing123 4
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© 2012 Webmarketing123
Links as Diverse as Your Keywords
Lay a Strong Foundation 1
3
Agenda
Do You Have Tracking in Place?2
5 Three-Month Game Plan
4 Tailor Your Content Strategy
![Page 32: SEO Linkbuilding That Drives Business Results](https://reader033.fdocuments.us/reader033/viewer/2022061220/54bb90974a795977708b457a/html5/thumbnails/32.jpg)
© 2012 Webmarketing123 5
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© 2012 Webmarketing123 5
Three-Month Game Plan
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© 2012 Webmarketing123 5
Three-Month Game Plan
Low Hanging Fruit
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© 2012 Webmarketing123 5
Low Hanging Fruit
Press Releases
Three-Month Game Plan
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© 2012 Webmarketing123 5
Low Hanging Fruit
Press Releases
Images & Alt-Text
Alt-text: “online presentation software”
Three-Month Game Plan
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© 2012 Webmarketing123 5
Low Hanging Fruit
Press Releases
Images & Alt-Text
Guest Blogging
Three-Month Game Plan
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© 2012 Webmarketing123 5
Low Hanging Fruit
Press Releases
Images & Alt-Text
Guest Blogging
Relevant Directories
Three-Month Game Plan
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© 2012 Webmarketing123 5
Three-Month Game Plan
Low Hanging Fruit
Press Releases
Images & Alt-Text
Guest Blogging
Relevant Directories
Social
Social
Search
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© 2012 Webmarketing123
Social Influences Search, and Can Earn Links
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© 2012 Webmarketing123
Social Influences Search, and Can Earn Links
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© 2012 Webmarketing123 5
Low hanging fruit
Press Releases
Images
Guest Blogging
Relevant Directories
Social
Three-Month Game Plan
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© 2012 Webmarketing123
Key Takeaways
• Use diversity as a guiding principle for keyword strategy,
link sources, and your overall link profile.
• Leverage your existing collateral and empower your team to generate more unique, high quality & share-worthy content.
• Don’t waste effort. Lay a foundation by establishing the right keyword list and checking your goal-tracking.
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© 2012 Webmarketing123
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