How Smartphones are driving revenue for the Arts

WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.

How Smartphones are Driving Revenue for the Arts: !

Are You Ready?"

Frank Sette"Vice President, Sales"

Vendini, Inc."[email protected]"


Who Am I?

WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC. WWW.VENDINI.COM 1 (800) 901-7173 © 2012 VENDINI, INC.

•  10 years in the business, founded in SF, CA.

Who is Vendini?

*!*!*!* *!


Marketing Strategies to Fill the House

Wednesday, May 23, 2012

8:30 AM – 11:30 AM

Soho House New York

RSVP to join us: http://bit.ly/nyseminar

New York City Seminar


Who is Vendini?

•  10 years in the business

• Many customers, 402 new venues in 2011

•  Venues from 100 seats to 80,000 seats

•  A New Member Joins Vendini Every 4 Hours


!!!!

Is Mobile Important? !It is, simply for the

power to !Connect with your!

Patrons"


History (c. 1951)


History


Future

“About 65% of the U.S. population

will have a smartphone and/or tablet

in 2015” - In-Stat


Mobile is Growing Fast

• iPhones

• 84M in 2011

• 107M in 2012 (about 200 a minute)

• iPads

• 69M in 2012

• 149M in 2015!

• Apple only sells 15M Macs per year"


DEC 2010" DEC 2011"

iPhone" 5.06%" 9.22%"

Android" 2.12%" 5.55%"

iPad" 2.18%" 5.26%"

Blackberry" 0.41%" 0.27%"

iPod" 0.32%" 0.34%"

10.09%" 20.64%"

Vendini’s Mobile Ticket Sales

2X!GROWTH!!

Percent of People Buying Tickets on Mobile"* Statistics derived from Vendini servers"


Mobile at!Your Organization"


Benefits of Mobile

•  Run from anywhere."

•  Generate reports."

•  Edit event information."

•  Process orders."

•  Validate tickets for!entry."


Tablets"


iPad vs Android

•  iPad"

•  runs iOS...a sort of mobilized!Mac OS only provided !by Apple!"

•  Android"

•  led by Google. Several !companies have created !a version of it."


Tablets

•  Special software is!required."

•  Check with your!ticketing provider."


HP"

•  Runs Windows."

• Much slower than PC."

•  Short battery life."

Windows Tablet Examples

ViewSonic"


Tablets •  Pros"

•  Easy to carry."

•  Easy to set up/configure."

• Wireless."

• No Mouse/Keyboard needed."

•  Long battery life."

•  Cheaper."


Tablets

•  Cons"

•  Theft"

•  Easy to steal."

•  Desirable."

•  Special Software Required."

•  Security."


Gadgets"


Credit Card Processing

•  Intuit Go Payment !(http://payments.intuit.com/)"


Credit Card Processing

•  Square (http://www.squareup.com)"

•  Great for low volume."

•  Easy to get started. "


Access Control

•  Linea (http://ipclineapro.com/)"

•  Scanner and credit card!reader all in one."

•  iPod Touch and iPhone 4."

•  Validate Tickets."

•  Upsell at the door. "


•  Scanning Tickets!at the Door"

Access Control Example


Cheaper Solution

•  Use your iPhone, iPod touch, or Android to validate tickets."

• WiFi connection or 3G." BEEP!"


Mobile for !Your Patrons"


Your Website

• Mobilize Your Website!A) Make a separate version of your site that works with mobile. !B) Design your site with mobile in mind. "

•  Don’t use Adobe Flash. HTML 5 is okay."

• Make it simple (think Fisher Price)."


DudaMobile

•  http://www.dudamobile.com"

•  Automatically converts!your website to a mobile !version."

•  Cheap."


Mobify

•  http://mobify.com/"

•  Higher end solution."


Buying on Mobile

•  Example of Ticket!Purchase"


Email Marketing •  Don’t forget about email!"

•  Email on mobile is huge."

•  Each campaign can!generate $$$."

• Nothing special needed !for mobile."

•  Keep emails succinct."


Where are you?

•  Update your organization’s!information in Google, !Bing, Mapquest, etc."


Foursquare

• Make sure you’re on!Foursquare."

•  Allows your Patrons!to ‘check in’."

• Offer your Mayor!something special."


Facebook + Twitter

• Offer incentives for!last minute buyers."

•  Don’t post too often."

•  It’s not about YOU."

• Make it relevant and fun."

•  Dedicate time. "


•  Respond to patrons reviews "

•  Track the number of people !viewing "

•  Personalize your listing"

•  Short story of how you !got started"

•  Photos"

Yelp


Groupon

•  Your cut is 25% !of face value."

•  You don’t get !any Patron info."

• Mostly deal seekers, !but allows you to fill the !house and sell more !concessions."


Quick Response (QR) Code

• What is this thing?"

•  How can it help me?"


QR Codes


Where do I get a QR Reader?

• Most QR code readers are FREE."

•  Your patrons have !this already."

•  Check the AppStore or!Android Market."


QR Codes for Buying Tickets Scan the Code"

(uses phone’s camera)"Buy Tickets"


Make your own !QR Codes"


How do I make a QR Code?

•  http://qrcode.kaywa.com/"

•  Free."


How do I make a QR Code?

•  Free."

•  Requires Greater Technical Skill."

•  http://code.google.com/apis/chart/infographics/docs/qr_codes.html"


QR Code Ideas

•  Link to:"

•  Buy tickets or season tickets."

• Make a donation."

•  Information about the show."

•  Video previews."

•  Directions to your venue."

•  Allows you to track what works!"


Shazam

•  Allow audio to interact with your patrons "

•  TV, Radio"


Shazam

•  TV becomes interactive!and measurable!"


By 2015 at least 50% of ticket sales will be from a mobile device."


How Smartphones are Driving Revenue for the Arts: !

Are You Ready?"

Frank Sette"Vice President, Sales"

Vendini, Inc."[email protected]"

How Smartphones are driving revenue for the Arts

Technology

Transcript of How Smartphones are driving revenue for the Arts