Driving revenue and improving margin in Fashion Business · Driving revenue and improving margin in...
Transcript of Driving revenue and improving margin in Fashion Business · Driving revenue and improving margin in...
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Driving revenue and improving
margin in Fashion Business -
Technology enabled innovation
strategy
Dr. Chandan Chowdhury
Managing Director
Dassault Systemes India
Email: [email protected]
www.3ds.com
M: +91 9810043378
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AGENDA
• Digital transformation and innovation-inspiration from other industries
• Best in class innovators combine Digital with Business Transformation
• Transformation intensity and digital intensity
• A world of references
• Case study: Virtualization at Hugo Boss
• Connecting science, technology and emotion
• ‘As is’ business process and technology enabled ‘To be’ business process
• ‘My collection’ and ‘My store’
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Our Customers: from shampoo bottles to airplanes
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The new world of the Making is in ProgressNew Machines/New Materials will change the way to produce
Or even to “Print a House”
Metal cladding for aero parts
Bio-printing of cartilage
enabling new ways to design
New materials
Functionally graded material3-D printed antenna with
embedded electronic wires
New topologies
Titanium buckle
New Assembly structures
Fuel Nozzle
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A world of references!
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PRODUCTS
ARE NO LONGER ENOUGH
CONSUMERS
BUY EXPERIENCES
Commodities(Agricultural Economy)
Products(Industrial Economy)
Services(Service Economy)
Experiences(Experience Economy)
Why 3DEXPERIENCE?
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Transformation is about Digitalization
Source : Cap Gemini - MITSloan 2013 : "How
digital leaders outperform their peers in every
industry“, based on 400+ senior executives
surveyed in large industrial companies
Year on Year EBIT Margin Increase
Best in class innovators
combine Digital with
Business Transformation
DIG
ITA
L IN
TE
NS
ITY
TRANSFORMATION INTENSITY
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Fashion in 3D Era
Do
we
have
a
Dig
ital S
trat
egy?
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Innovate & Collaborate in 3D
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Breakthrough Transformation
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Transformation of
Design & Development Experience
Fashion in 3D Era
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Transformation of
Sell-In Experience
Fashion in 3D Era
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Transformation of
In-Store Experience
Fashion in 3D Era
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ADIDAS
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Transformation of
Online Experience
Fashion in 3D Era
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AS-IS Business ProcessForecasting & Planning
Components &Standards
Global Costing Sample Management
Design &Development
Commercialization& Pre-Production
QA & Testing
Supply Chain Collaboration
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TO-BE Business ProcessComponents &
StandardsForecasting & Planning
Global Costing Sample Management
Design &Development
Commercialization& Pre-Production
QA & Testing
Supply Chain Collaboration
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Case study: Virtualization at Hugo Boss
• 3DEXPERIENCE universes to imagine sustainable innovations
• 3D virtualization as an integral part of all creative processes
• 3D virtual product development
• Creation –starting with an idea (imagination into reality through virtualization)
• Explore every angle of a product without any limitation even before they are
physically prototyped
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Case study: Virtualization at Hugo Boss• Communicate fasters with different process owners and partners (deploy collaborative platform and
ensure digital continuity)
• Compare unlimited varieties, improve style, interactive meetings with other markets, digital guided
selling, reduce sample cost
• Drive revenue: Consumer will experience a new world of digital shopping, create personalized outfit
• New era of efficiencies to drive revenue and transform margin
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Case study:Hugo Boss
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MY STORE
Deliver a unique and memorable consumer
experience across all channels
(omni-channel)
Solution Experience Strategy for Fashion
A new experience in collaborative
innovation, enhancing the brand identity
MY COLLECTION
Industry Solution Experiences that deliver top line value and digital continuity
for product innovation …….and consumer environment
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MY COLLECTION - FashionA new experience in collaborative innovation, enhancing the brand identity
1
3
65
4
2
My Design
My Unified Development & Sourcing
Protecting the Brand Promise through a single version of the
truth for all stakeholders
My 3D Model
My Visual Assortment Planning
My Virtual Showroom My Analytics
Delivering an environment that inspires creativity and
collaboration
360o visibility to understand consumer demand and
response. Get faster insights for faster decisions
Merchandize products for presentation in a B2B
environment designed to showcase the collection
Use 3D to visualize the optimal line assortment to
maximize appeal and profit
Capture and simulate a realistic 3D representation of
product and performance
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3D Content Collaboration
My Store Layout
My Analytics
My Virtual Merchandising
My Shopping
Experience
Deliver a unique and memorable consumer experience across all channels
Consumer Goods & Retail Industry Solution Experience | MY STORE
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From Concept to Consumer to Experience
My Collection + My Store + My Retail
Theatre = Unique Shopping Experience
85% of
purchase
decisions
are made
in store
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40© 2014 | Dassault Systems & Simbus Technologies Pvt. Ltd.
4. My Analytics – Deliver Operational Excellence for Stakeholders
“My Collection”| Features Overview Contd.,
• Allows companies to focus on the consumer experience, supply chain agility and risk
management
Get closer to consumers; close
the gap between what is
produced & the market wants
• Invest time in designing product, developing the line and collaborating with suppliers for
speed and cost
Protect brand equity
despite extended supply
chains
•Eliminate non-value added time:• 15-40% reduction in product launch costs
• 25-30% reduction in cost of samples
• 45-75% reduction in BOM errors
• 40-75% reduction in time searching for information, re-keying data, copying & printing
Improve speed
and profitability
• Leverage Usability & Performance improvements plus Functional Enhancements in the
Bill of Material for a streamlined user experience managing complex products and
product variations
Streamlined user
experience
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Our Company
a ScientificcompanyCombining Science,
Technology and Art
for a sustainable society
13,300passionate people• 117 nationalities / 178 sites
• One global R&D / 54 labs
• Game changing 3DEXPERIENCE
solutions
190,000 enterprise customers• 12 industries in 140 countries• 18 million users
10,000partners• Software, Technology &
Architecture
• Content & Online Services
• Sales
• Consulting & System
Integrators
• Education
• Research
Long-termdriven• Majority shareholder control
• Revenue: $3.2 Bn*
• Operating margin: 29.8%*
* Figures as of FY 2014 / Non-IFRS
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The 3DEXPERIENCE Platform
Social & Collaborative Apps
3D Modeling Apps
Simulation Apps
Information Intelligence Apps
Real time 3DEXPERIENCE
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Full Brand / Retailer ScenarioConcept Design & Develop Line Planning Merchandise Plan Visual Merchandising
DESIGN MANUFACTURING
Digital Content Creation / 3D Digital Asset Management
Sales & Marketing CONCEPT
•Flexibility in design
iterations, faster
decisions with fewer
physical prototypes
•Clear communication
•Faster fit approvals
•B2B reduction in salesmen’s samples (30% - 60% based on category)
• Re-use digital assets for early reads / eCommerce
•Store visualization and optimization
•Online / instore configurators
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Our Purpose
Dassault Systèmes provides business &
people with 3DEXPERIENCE universes to
imagine sustainable innovations capable of
harmonizing product, nature and life.
“ “Bernard Charles
President and CEO
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In their Own Words “With Dassault Systèmes, we share the same vision and appreciate
the long term cooperation to address the many challenges of a hyper
competitive global sector”
Alessandro Benetton, Executive Vice-Chairman Benetton
“ENOVIA V6 has been absolutely critical to manage growth in a good way.”
Johnny Claus, General Manager for product creation, Haglöfs
http://www.youtube.com/watch?v=Jtm3WXu-6-k
“The solution is a widely tested and proven solution, a gauge of reliability
and robustness”
Gianni Leone, CIO - Gucci Group
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48© 2014 | Dassault Systems & Simbus Technologies Pvt. Ltd.
PLANNING DESIGN DEVELOPMENT SOURCING
Product Design &Development
Season & LinePlanning
Vendor Management
Materials, Component & Standards Development
Forecasting & Planning
Global Sourcing & CostingSample Management
Quality Assurance & Testing
Commercialization & Pre-Production
Season & Line Planning
Product Design & Development
Materials, Component & Standards Development
Sample Management
Forecasting , Planning & Production Allocation
Commercialization & Pre-Production
Vendor Management
Global Sourcing & Costing
Quality Assurance & Testing
“My Collection” | From Ideation to Sourcing