How should the company manage and organize its international activities?

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Transcript of How should the company manage and organize its international activities?

Page 1: How should the company manage and organize its international activities?
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Export Department

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If sales increase or if the firms enter into joint ventures

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International Division

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Operating units headed by a division president who sets goals and budgets

Geographical organizations : A chain of leaders report to vice presidents who reports to division president

World product groups : International vice president responsible for world sales of each product group

International subsidiaries : Each head by a president

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Global Organization

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When bothforces prevail tosome extent, a

“glocal” strategystandardizes certain elements

and localizes others

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When forces for “Global integration” are strong and forces

for “national responsiveness”are weak,a global strategy for an

unique world market is true

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Image Creditsflickr users

Tyler. elizabethRebecca TifftWesley Fryer


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