How should market challenger attack market leader
10
How should market challengers attack market leaders? Decide whom to attack?
-
Upload
sameer-mathur -
Category
Documents
-
view
229 -
download
5
Transcript of How should market challenger attack market leader
2.Diversifying into unrelated products
3.Leaf frogging into new technology
1.New geographical market
Guerrilla Attack
Contains intermittent attacks, intense promotional blitzes including selective price cuts
Expensive; only for bypass attack.