How can market leaders expand the total market and defend market share
Dealing With The Competition - rofianto.files.wordpress.com fileMarket Leader Strategies Expand...
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Dealing With The Competition W. Rofianto
Transcript of Dealing With The Competition - rofianto.files.wordpress.com fileMarket Leader Strategies Expand...
Dealing With The Competition
W. Rofianto
An advantage over competitors gained by
offering consumers greater value.
Competitive Advantage
Porter’s Basic Competitive Strategies
Good vs Bad Competitor
Competitive Market Positions and Roles
International Marketing Decisions
Market Entry Strategies
Global Product and Communications Strategies