How should I interview new sales hires? - Alex Berman
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Transcript of How should I interview new sales hires? - Alex Berman
Alex BermanChief Marketing Sumo
InspireBeats.com$20 million+ Leads Generated
$2 million in Sales
I just hired a Sales Development Rep to do outreach and marketing
Kid is a true hustler
Actually, everyone on the InspireBeats team is boss
Why is that?
We put every hire through tests before hiring
Here we go..
3 Tests to Put Your Sales Hires Through Before Hiring
Them
1. Close inbound deals
When I first joined the InspireBeats team
I was running a content marketing company
Wilson (founder of InspireBeats) sent me inbound leads as a test
I closed 3 within an hour
And kept closing….. to this day
If your rep can close a lead on Day 1 on a brand new product
That’s pretty much god level
Next up..
What if you don’t have a bunch of extra inbound leads?
2. Outreach
Have them build a list and cold email prospects
Teach them a bit about what to do
Teach them a bit about what to do
And have them send 100 emails in a day
They can pass the appointments back to you to close
Again, the goal is to minimize the time spent training and vet hustlers
If all else fails..
3. Writing content explaining a failure
What if they fail the test?
Remember that awesome hire I talked about?
He actually FAILED the outreach test horribly
But he wrote a blog post about the failure
He detailed exactly what he did wrong
And we hired him that day
After making him write one more cold email ;)
To recap...
3 tests to put you sales hires through before hiring them:
1. Close inbound leads2. Outreach
3. Document a failure
Any Questions?
Alex Berman
Chief Marketing Sumo @ InspireBeats
Mail: [email protected]
Twitter: @alxberman
Need more leads or sales support? http://inspirebeats.com
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