How do you define a qualified B2B lead? - Alex Berman
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Transcript of How do you define a qualified B2B lead? - Alex Berman
How do you define a qualified lead?
by Alex Berman from
Alex BermanChief Marketing Sumo
InspireBeats.com$20 million+ Leads Generated
$2 million in B2B SalesSnazzy haircut
Award winning smile
Ok let’s jump into it..
1. Identify your targets are at a high level
Company size, industry, etc
Quick Example
Target: Startups
Once you have the large list...
2. Qualify further by looking for buying signals
Published info online that would make them a good candidate for you
These people are ready to buy and in need of your service
One you have those 2 things, send then a well crafted email - or just any email,
and you should have them hooked
Any Questions?
Alex Berman
Chief Marketing Sumo @ InspireBeats
Cell: (972) 922-9817
Mail: [email protected]
Twitter: @alxberman
Contact Info