8/26/2015 @heinzmarketing

Matt HeinzPresident, Heinz Marketing Inc

matt@heinzmarketing.com @heinzmarketing

How Sales Operations Can Double Your Sales Team's Productivity

8/26/2015 @heinzmarketing

Housekeeping• Copy of this deck• Offers for you• 10 minute brainstorm: “Your hardest problem”• Successful Selling• Modern Marketer’s Field Guide• Content Marketing Best Practice Guide• B2B Sales & Marketing Metrics Best Practices Guide

• Send me an email (matt@heinzmarketing.com) or hand me a business card with what you want

8/26/2015 @heinzmarketing

A direct line to revenue growth

8/26/2015 @heinzmarketing

This doesn’t write checks!

8/26/2015 @heinzmarketing

1. Do the math (quantify what success looks like)

2. Create a clear customer profile

3. Map the sales and buying process

4. Plan to fire lots of bullets

Four steps to a better plan

8/26/2015 @heinzmarketing

People & problems, not products

8/26/2015 @heinzmarketing

1. Active CRM Ownership & Optimization

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2. Tools Integration

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3. Better reporting & dashboards

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4. Process improvement

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5. Best practice collection, inventory & sharing

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6. Vendor filter, triage & selection

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7. Comfortability with customers (directly)

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8. Ownership of templates & collateral inventory, consistency, access

8/26/2015 @heinzmarketing

If you want more…

8/26/2015 @heinzmarketing

Thank You!

Matt HeinzPresident, Heinz Marketing@heinzmarketingmatt@heinzmarketing.com