How referral sites impact on today's candidates
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Transcript of How referral sites impact on today's candidates
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Glassdoor’s Impact on
Today’s Candidates
Lauren WrightGlobal Business Expansion, Glassdoor
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What We’ll Cover Today
• What we know about today’s candidates
• Why they’re using Glassdoor
• How employer brand matters
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What We Know About Today’s Candidates
Source: Corporate Executive Board, 2014 Employment Branding Effectiveness Survey
Almost two-thirds of job applicants (61%)
said they are more skeptical of claims made by employers now than they were in 2011.
That figure rises to 65% for millennials.
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What We Know About Today’s Candidates
Source: Career Builder 2013 Candidate Behavior Study
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What We Know About Today’s Candidates
Source: Harris Interactive for Glassdoor, September 2014
31% who researched an
employer during their job search looked for brand mentions on
social media.
A further 30% researched
employee reviews and ratings online as well.
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What We Know About Today’s Candidates
Source: Career Builder 2013 Candidate Behavior Study
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What We Know About Today’s Candidates
“Job Seekers Value Employers That Respond to Online Reviews, Post on Social Media”
Source: Bloomberg Human Resources Report, Nov 3, 2014
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Today’s Candidates Are Going to Glassdoor
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Today’s Candidates Are Going to Glassdoor
48%
job seekers in USuse Glassdoor when
searching for jobs
ProsGood opportunity to learn a lot
Work-life balancecan be tough
Cons
Company BenefitsStock & Health“Exceptional benefits package.
Great stock and health options”
Interview QuestionsSales Representative
“Make sure to research
companies growth strategy”
SalarySoftware Dev Engineer
107k (1,448 Salaries)
SKY
3.5k Reviews
85% Approve
Reviews
3.3“Opportunity like nowhere else”
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Glassdoor Influences Candidates at Every Stage
AwarenessCandidate is made aware of an opportunity
Glassdoor
MonsterLinkedInInMail
HeadHunter
IndeedNot Aware
Consideration
Candidate researches and considers the opportunity Company &CEO Ratings
OpenPositions
EmployeeReviews
Informed
Interview
Candidate prepares for the interview processInterview
Reviews & Experience
InterviewQuestions
Prepared
OfferCandidate decides whether to accept or decline an offer
SalaryComparison
BenefitsReview
Hired
Hire
Candidate becomes an employee and posts a review Employee Review Evangelist
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The Benefits of Employer Branding
94%are likely to apply to
a job if the employer
actively manages their
employer brand
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Top 5 Details Candidates Want to See When Deciding Where
to Work…
Basic Company Info(locations, # of employees, etc.
Company Mission,
Vision and Values
Benefit Packages
What Makes the Company
an Attractive Place to Work1
2
3
4
5
Compensation Packages
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Today’s Candidates’ Decision-Making Process
87%of job seekers are
more likely to visit
a company’s career
site after viewing an
Enhanced Profile
on Glassdoor
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Today’s Candidates’ Decision-Making Process
87%of job seekers are
more likely to visit
a company’s career
site after viewing an
Enhanced Profile
on Glassdoor
#talentbites
View more at
talentbites.com
