Case Study On How Pr Activities and tools helped Mr Narendra Modi To Make Way To PMo India in 2014

Narendra Modi has rewritten the rules of the game and redefined Indian politics. Brand Modi has not only captured popular imagination but also trumped Brand BJP. How did it

happen?

• It was not a co-incident that Mr Modi got selected as PM CANDIDATE ousted senior leader like L.K Advani

• It was all because of building perfect image and public relation activities which makes people believe Mr Modi as the best Candidate for PM

• He got down and connect directly with common public n speak about their development

• He did 437 big rallies, participated in a total 5827 public interfacing events and traveled over three lakh kilometres across 25 states in his attempt "to connect himself to the people everywhere.

• He hijacked all attentions of media even the heart of indian audience through debates,public shows explaining his Gujrat development model and vision for a great india his shows got the highest TRP ratings making most rated show in india

• He intelligently used all sorts of connecting medium like print and electronic media,social media,radio, televisions

People who helped Mr Modi from backstage

• Modi claimed that there was no PR agency behind him acc to his wording “India is such a country that a PR agency will not be able to make a person into anything,” said Modi. “As far as a PR agency is concerned, I have never looked at or listened to or met a PR agency. Modi does not have a PR agency. Never have I kept one.”

• But APCO WORLDWIDE a US based Pr agency claimed his involvement in few projects in gujrat

• So it was just on the media platforms where he did all his public relation activities

• But he did had panel of research wing and political experts

The journey was started on February 28, 2005 when “NarendraModi.in”domain was created.

With the emergence of Social Media, he enhanced his reach and joined Twitter in January 2009 & Facebook in May 2009

Dream of becoming a Prime Minister of the world’s biggest democracy started taking a shape with the campaign Narendra Modi for PMon January 13, 2010fb.com/NarendraModi4PMThe popularity of Narendra Modi became inevitable

3 years of campaigning to build an image of a perfect PM

BJP was left with no other option than selecting him as PM Candidate for General Elections 2014

Ousted senior leaders like L.K. Advani

• Narendra Modi has utilized all the social platforms for creating the desired image. Facebook, Twitter, Youtube, Slideshare, Flickr, Pinterest, etc. were effectively used during the campaign.

• Social platforms helped him in connecting with masses and establishing two-way communication.

• Social Media as an owned platform definitely helped him in disseminating information directly to the masses at any point of time.

In last 3 years NaMo created lakhs of Modi Brand Advocates via social media who worked in mouth publicity online and on-ground during the campaigning.

Optimized use of Social Media

Accurate positioning with excessive

content seeding Narendra Modi has not left a room for negative content by stuffing all the search engines with excessive positive content. • Campaigning included not just the official platforms & social channels of Modi but numerous pseudo accounts and platforms.• Forums, media platforms and websites are packed with the content which NaMo and BJP wanted to float.• Platforms like www.quora.com/Narendra-Modi, www.narendramodiplans.com, www.isupportnamo.org are content rich and have effectively helped in portraying the desired image. All the queries are tactically solved on forums to remove negativity.

• The way NaMo’s online promotional campaigns helped in creating brand ambassadors for on-ground mouth publicity, representation of on-ground activities on online platforms supported in establishing a transparent image of NaMo.• Information of various developments in Gujarat and NaMo growth model is disseminated on daily basis.• Blogs on various issues, occasions, events, situations and topics were published on regular basis to create the desired image in minds of masses.• At the time of campaigning information of rallies was conveniently disseminated.

Establishing a transparent image by

putting on-ground activities online

Mr. Narendra Modi on Social Media

Facebook

• Official: 27M+ Likes• Narendra Modi

official fan page to establish transparency and two-way communication. This platform gives details of his schedule & portrays his views on various occasions and incidents.

Twitter

• Official:9M + Likes• Narendra Modi

official twitter handle gives instant updates and happenings about NaMo. It also act as a platform where NaMo expresses his views and gives special comments.

Youtube

• -163,348 subscribers• 19,293,207 views• youtube.com/user/narendramodi

Hit Campaigns of BJP

3 Campaigns1 Mission

The strategy that struck the right chord with the people of India

Conclusion

Create the desired ImageNarendra Modi worked on image building as per indian youth ideology. Either we talk about his look , his words , his healthy lifestyle(yoga) and his techsavvy image . This is planned and not something and not something that happened by chance.

Keep Interacting with public directly.Narendra Modi interacted personally with influencers and connected with followers through rallies and mass communication.

Identify digital pockets for consumersAvailability is very important. Everyone expects the leader to be available for them. Social networking helps in being there and listening the problems, views, suggestion and everything that nation wants to convey. It also helps in understanding the views of citizen on particular issue and thus, it gives direction in showcasing one’s views. Narendra Modi has presence on every online platform.

His Vision for the people of the countryHis ideas and vision for the country is so appealing that the people believe him with a great sense of conviction and which people have seen no politician thinking like him which make them believe in him.

Thank You !