How our SEO campaign increased organic traffic by …HQ: 332 Jefferson Road, Rochester, NY 14623,...

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USLegalForms,Inc.istheleadingpublisherofStateSpecificlegalformsoverthe Internet.Theiraudienceisattorneys,smallbusinesses,andindividualconsumers.USLF providesfastresults,atareasonableprice,inaneasyandaccuratemanner,tosatisfythe immediateformrequirementsofusers. Objectives USLegalForms,madeitcleartoNetsmartz.thattheirgoalswereto: + Increaseorganictrafficby5%permonth + IncreasethenumberofkeywordsonthefirsttwopagesofGoogleresults + Boostthedemandforlegalformsthroughthewebsite. THECLIENT CHALLENGES HowourSEOcampaignincreasedorganictrafficby170%forthis onlinelegalformproviderandgotsometopkeywordsinthetop10 onGooglesearches. USLegalForms.comhadsomerespectablerankingswhentheycontactedNetsmartz LLC.,forSEOservices,butwerenotrankedintheTop10onGoogleforseveralimportant keywordslikeʻElderlawformsʼ,ʻlegalpowerofattorneyformʼ,ʻfamilylawformsʼinafew oftheirimportantcategories.Theyhadspecificgoalstobeachieved.Theirprimarygoal wastobeatouttheircompetitionbyincreasingsearchenginerankings,whichwould translateintoincreasedlegalformssalesthroughtheirwebsite.Anothergoalwastoget moretrafficfortheirlegalformspages. Website: http://www.uslegalforms.com TollFreeNumber-800-501-6123 Global Technology Solutions Partner SINCE 1999

Transcript of How our SEO campaign increased organic traffic by …HQ: 332 Jefferson Road, Rochester, NY 14623,...

Page 1: How our SEO campaign increased organic traffic by …HQ: 332 Jefferson Road, Rochester, NY 14623, Phone: 1-585-340-1166 ROCHESTER LOS ANGELES TORONTO OSLO SINGAPORE CHANDIGARH MOHALI

US�Legal�Forms,�Inc.�is�the�leading�publisher�of�State�Specific�legal�forms�over�the�Internet.�Their�audience�is�attorneys,�small�businesses,�and�individual�consumers.�USLF�provides�fast�results,�at�a�reasonable�price,�in�an�easy�and�accurate�manner,�to�satisfy�the�immediate�form�requirements�of�users.

Objectives

USLegal�Forms,�made�it�clear�to�Netsmartz.�that�their�goals�were�to:

+ Increase�organic�traffic�by�5%�per�month

+ Increase�the�number�of�keywords�on�the�first�two�pages�of�Google�results

+ Boost�the�demand�for�legal�forms�through�the�website.�

THE�CLIENT

CHALLENGES

How�our�SEO�campaign�increased�organic�traffic�by�170%�for�this�online�legal�form�provider�and�got�some�top�keywords�in�the�top�10�on�Google�searches.

US�Legal�Forms.com�had�some�respectable�rankings�when�they�contacted�Netsmartz�LLC.,�for�SEO�services,�but�were�not�ranked�in�the�Top�10�on�Google�for�several�important�keywords�like�ʻElder�law�formsʼ,�ʻlegal�power�of�attorney�formʼ,�ʻfamily�law�formsʼ�in�a�few�of�their�important�categories.�They�had�specific�goals�to�be�achieved.�Their�primary�goal�was�to�beat�out�their�competition�by�increasing�search�engine�rankings,�which�would�translate�into�increased�legal�forms�sales�through�their�website.�Another�goal�was�to�get�more�traffic�for�their�legal�forms�pages.

Website:�http://www.uslegalforms.com�

Toll�Free�Number-�800-501-6123Global Technology Solutions Partner

SINCE 1999

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Toll�Free�Number-�800-501-6123

The�Strategy

After�several�conversations�with�our�client,�we�created�a�customized�SEO�package�for�the�client.�Because�the�client�also�needed�to�make�significant�changes�to�the�website�to�accomplish�these�goals,�we�included�full�consulting�and�site�strategy�through�the�web�development�process.

Search�Engine�Optimization�(site-wide):

+ SEO�Consulting�&�Strategy��

+ Complete�On-page�implementation�

+ URL�Re-write�&�database�consulting����

+ Content�Writing�and�promotion

+ Moderately�Aggressive�Link�Popularity�Campaign

+ Web�Analytics

We�did�a�targeted�keyword�analysis�for�their�industry�and,�based�on�results�and�analysis�of�competition,�we�decided�to�target�the�most�highly-searched�keywords,�in�addition�to�a�full-scale�nationwide�geo-targeted�campaign.

The�first�step�of�the�optimization�required�that�Netsmartz.�

APPROACH�&�SOLUTION

Results�

The�site�did�not�have�any�organic�search�engine�rankings�for�the�top�industry�keywords�and�very�few�of�their�geographically-targeted�keywords�were�ranking�in�the�top�50�of�the�major�search�engines�when�the�campaign�began.

Our�SEO�efforts�have�delivered�tangible�results:

+ Total�traffic�has�increased�by160%�from�323540�to�517664.

+ Total�organic/referral�traffic�has�increased�170%�(From�270558�to�468,760).

+ Within�1�year�the�website�was�in�the�top�10�on�Google�for�several�top�keywords,�including�“Elder�law�forms”,�“legal�power�of�attorney�form”,�“family�law�forms”�.

+ 100+�targeted�pages�got�ranked�in�the�top�10�of�Google�searches.

+ The�pages�indexed�by�search�engines�increased�to�almost�62,000.

create�a�strategy�to�get�all�important�pages�indexed�by�the�search�engine�spiders,�as�well�as�create�a�robust�internal�linking�structure.��In�addition,�these�geo-targeted�pages�needed�content,�so�we�developed�a�simple�initial�content�strategy�that�was�designed�to�focus�on�all�pages�with�more�unique�content�being�developed�for�the�top�cities�and�states.�

Global Technology Solutions PartnerSINCE 1999

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Developer

ISO/IEC 27001:2013C E RT I F I E D

Toll�Free�Number-�800-501-6123

What�we�achieved

62,000�PAGESINDEXED�BY�SEARCH�ENGINES

KEYWORDS�IN�TOP�10IN�JUST�ONE�YEAR

#1

100+�PAGESIN�TOP�10�ON�GOOGLE�SEARCHES

160%�INCREASEIN�TOTAL�TRAFFIC

170%�INCREASEIN�ORGANIC/�REFERRAL�TRAFFIC

ABOUT�NETSMARTZ

Who�we�areHeadquartered�in�Rochester,�New�York�and�with�multiple�offices�across�the�globe,�Netsmartz�is�a�CMMi3�&�ISO�9001:2008�certified�company.�Formed�over�17�years�ago,�we�currently�have�over�1000�employees,�a�rich�experience�of�successfully�executing�2000+�projects�and�working�with�small�companies�to�Fortune�1000�clients.

Netsmartz�Global�Delivery�Center,�Chandigarh,�India

Global Technology Solutions PartnerSINCE 1999

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Like�to�find�out�more�about�our�Digital�Marketing�services?If�you�need�to�know�more�about�how�we�can�help�your�business�thrive�with�Digital�Marketing,�and�become�more�profitable,�do�get�in�touch.�We�can�set�up�a�meeting�at�a�time�suitable�for�you.

HQ:�332�Jefferson�Road,�Rochester,�NY�14623,�Phone:�1-585-340-1166

ROCHESTER��������LOS�ANGELES�������TORONTO�������OSLO��������SINGAPORE��������CHANDIGARH�������MOHALI�������GURGAON

LOS�ANGELES

Toll�Free�Number-�800-501-6123Global Technology Solutions Partner

SINCE 1999

Global Technology Solutions PartnerSINCE 1999

Rochester,�NY�(Headquarters)332�Jefferson�RoadRochester,�NY�14623Phone:�1-585-340-1166

Irvine,�CA�(Sales�Office)

200�Spectrum�Center�Dr�Irvine,CA�92618

Toronto�(Sales�Office)545�King�St�W,�Toronto

ON�M5V�1M1,�Canada�Phone:�1-647-542-0114

Chandigarh�(Development�Center)Plot�no.�10,�Rajiv�Gandhi�ChandigarhTechnology�Park,�Chandigarh�-�160101Phone:�+91-172-5055200

Mohali�(Digital�Marketing�Center)

T-C-6,�Sector�67,�Mohali�‒�160062,Punjab,�India

Gurgaon�(Development�Center)9th�Floor,�JMD�IT�MegapolisSector�48,�Sohna�RoadGurgaon�-�122001

Oslo�(Sales�Office)Gjekstadveien�363218�Sandefjord,�NorwayPhone:�+47�97653546

Singapore�(Sales�Office)

16�Raffles�Quay,�#33-03�Hong�leongBuilding,�Singapore�048531Phone:�+65-9450-4800

GLOBAL�ADDRESSES

Toll�Free�Number-�800-501-6123

www.netsmartz.com

[email protected]