How Mobile Marketing Works

Overview

• Visibility and Brand Loyalty

• Mobile Websites

• Mobile Directories

• QR Codes

• Text Messaging

Visibility

• If you want your company to be found by potential customers, then you need to be where people are looking.

• How many people do you know that don’t own a mobile phone?

Brand Loyalty

• Mobile marketing is great way to build up brand loyalty through personal communication and by making sure that you are available to your customers wherever they are.

Mobile Websites

• Many business owners believe that their websites will look fine on a mobile phone, but that is not true.

• Many sites do not convert well and since they become difficult to see and use, mobile visitors give up.

Mobile Websites

• Gone are the days when you needed information, but had to wait until you had access to a computer to find it.

• Information is easily gathered using mobile phones and the Internet.

Mobile Websites

• More people actually own a mobile phone instead of a PC or a laptop.

• Mobile sites offer advantages that standard websites can’t.

• Click to call

Mobile Websites

• Keep Your Mobile Website simple, so that people do not have to wade through flashy sales tricks to get to what they need.

• Keep your contact information and business details where it can be readily seen.

• Restaurants that offer delivery should have a menu available.

Mobile Directories

• Mobile Directories are important for helping customers find you when they don’t know you.

• Many mobile directories offer similar benefits as having your own site, such as the ability to post menus and special offers.

Mobile Directories

• The more active and credible you are in Mobile Directories, the more people will see your business.

• Mobile directories are used by people who are on the go and need a fix for their problem.

• They have intent to buy.

Mobile Directories

• Some Mobile directories such as Foursquare allow a customer to check into your business when they visit you.

• There are various titles to earn, such as mayor, and you can offer specials to people who earn them, encouraging repeat business.

Mobile Directories

• When people are viewing mobile directories, it generally means that they are looking to contact a business immediately and negative reviews or a lack of reviews could lead them to move on because they don’t have the time to do more research.

Mobile Directories

• When mobile directories offer the option to add a special offer to your listing, you should do so.

• The more that your listing caters to the need of the viewer, the more likely it is that they will become a customer.

QR Codes

• QR or Quick Response codes are another great way to use mobile marketing to offer incentives to your customer base.

• QR Technology is free for you to download and free for your customers to scan with apps on their phones.

QR Codes

• QR codes have a surprising range of use.

• They can be used with a simple invitation for customers to scan and be added to your contact list.

• Some companies have even hidden them around large events and used them as a scavenger hunt for users to earn a prize.

QR Codes

• If you want to build a list of mobile subscribers or send people to your Facebook Page or website, you can use QR codes.

• By using QR Codes you will be saving money on any kind of physical form that your customer would fill out. (Promote going green)

QR Codes

• There are many interesting ways for you to entice customers to scan your code. You could offer freebies and discounts, answers to fun riddles and more!

• No more putting an entry form in a box and entering that data manually.

Text Messaging

• Text Messaging is another easy way to capture your customers’ information.

• By having a text marketing campaign, Customers can just text their name to your number and be subscribed to your mobile list.

Text Messaging

• Another great thing about text marketing is that it is a quick way to reach a large group of people.

• It is also cost effective and environmentally friendly because you won’t be leaving a paper trail.

Text Messaging

• Even with email marketing, customers usually still have to print out the coupon, whereas with texts, they can show a cashier the deal right on their phones.

Text Messaging

• Text Messaging is a great way to send your customer base deals quickly.

• This is helpful if your restaurant is having a slow night or if an appointment has just opened up at your office.

Text Messaging

• 90% of text messages are read within the first minute whereas emails can sit in an inbox for weeks or be deleted without being opened.

Text Messaging

• Texts can be used for more than just spreading special offers, they can also be used to inform customers about new products and services.

Text Messaging

• Make sure that when you send a text that you include your business name, so that they will know it’s from you if they don’t have your number saved.

• Also be sure to add an option for them to opt-out of the texts.

Text Messaging

• Make sure you understand the Anti-Spam Legislation based on the Telephone Consumer Protection Act before you start your text campaign.

• Make sure your text marketing works together with your other marketing tools.

Mobile Marketing

• Mobile Marketing is a great, cost effective way to reach a lot of new and repeat customers.

• Start using this marketing technique before your competitors do.

Mobile Marketing

• Mobile Marketing can be more personal and enticing than other forms of marketing.

• Reach your customers where they spend most of their time.

Thank You

• For more information on a mobile marketing campaign for your business, contact us:

• Email: Commoncentsconsultingllc@gmail.com

• Phone: (219)228-1372