How mobile impacts advertising MoMo Amsterdam #11
41
LondonCalling.mobi twitter @andrewgrill This time…it’s personal. How mobile challenges everything we thought we knew about advertising Andrew Grill, Mobile Advertising Evangelist & Head of Business Development – www gapingvoid.com
-
Upload
andrew-grill -
Category
Technology
-
view
2.130 -
download
0
description
Talk title: "This time…it’s personal. How mobile challenges everything we thought we knew about advertising“ Presentation given by Mobile Advertising Evangelist and thought leader Andrew Grill on Monday 1st June at Mobile Monday Amsterdam #momoams. See the live video of the talk at http://tr.im/grillmomo Audience Size: 400 people Find out more at http://londoncalling.mobi
Transcript of How mobile impacts advertising MoMo Amsterdam #11
LondonCalling.mobi
twitter @andrewgrill
This time…it’s personal. How mobile challenges everything we thought we knew about advertisingAndrew Grill, Mobile Advertising Evangelist & Head of Business Development – Gigafone
www
gapingvoid.com
LondonCalling.mobi
LondonCalling.mobi
Life is for sharing
LondonCalling.mobi
“91% have the device within arms reach 24 x 7”
Morgan Stanley 2007
LondonCalling.mobi
“63% of Americans are not willing to share their mobile phone with anyone”
Wired Magazine
LondonCalling.mobi
“it takes an average of 26 hours for a user to notice and report a lost wallet…
Unisys Survey
a lost phone is reported in 68 mins”
LondonCalling.mobi
iPhone statistic / reference goes here
any analyst
LondonCalling.mobi
What your mobile says about you
LondonCalling.mobi
The MadMen need to change their approach
LondonCalling.mobi
What’s wrong with this picture ?
LondonCalling.mobi
The advertising world has to change
LondonCalling.mobi
Ad avoidance
LondonCalling.mobi
World’s most successful mobile advertising campaign
LondonCalling.mobi
World’s most successful mobile advertising campaign
LondonCalling.mobi
LondonCalling.mobi
Imagine if advertising was personal
LondonCalling.mobi
Radio with pictures – TV in 1941
LondonCalling.mobi
The internet … on your mobile
LondonCalling.mobi
What’s happening now?
LondonCalling.mobi
Branded applications
LondonCalling.mobi
Branded experiences
LondonCalling.mobi
In game advertising
LondonCalling.mobi
In call / idle screen
LondonCalling.mobi
In call / idle screen
LondonCalling.mobi
GeoVector - Surf the Whole Wide World™
Your phone is a “world mouse”
LondonCalling.mobi
Making campaigns measurable
LondonCalling.mobi
Mobile secret #1
“Mobile operators don’t collect the information advertisers need”
LondonCalling.mobi
“Volkswagen spend ONE PERCENT of their DIGITAL budget on mobile”
VW CRM Manager May 2009
LondonCalling.mobi
Mobile secret #2
“no-one ever got sacked for buying TV”
LondonCalling.mobi
Concept of the “big ad”…on a 10cm screen
World Face/British Airways 1989
LondonCalling.mobi
Mobile secret #3
“We’re a bit scared that mobile may expose the lack of transparency with TV ratings”
Ad executive 2008
LondonCalling.mobi
Mobile as your remote control in the multiverse
LondonCalling.mobi
Subtle way of learning more about you
LondonCalling.mobi
Mobile secret #4
“we’re not interested in CPM or click-through rates…we just want to sell products”
Brand Manager FMCG 2008
LondonCalling.mobi
“Ultimately advertising must sell...or else”David Ogilvy
LondonCalling.mobi
Mobile secret #5
“Small is beautiful with mobile”
LondonCalling.mobi
The changing face of advertising
RE
LE
VA
NC
Y
LondonCalling.mobi
Mobile secret #6
“Unless we heed the 3 Ps of mobile it will never take off as a medium”
LondonCalling.mobi
Permission
Privacy
Preference
Inference and assumption has a limited lifespan
LondonCalling.mobi
A new name for mobile advertising?
LondonCalling.mobi
twitter @andrewgrill
Follow me on twitter.com/AndrewGrill
email me via andrewgrill.com/contact+44 788 198 6694
Mobile Advertising Blogwww.LondonCalling.mobi
