babajob Momo Deck
20
description
babajob.com Momo Deck. Deepak Gulati Architect, babajob [email protected]. Summary. Babajob connects employers & informal sector workers – maids, cooks, drivers – etc. via the web, the phone (voice) and SMS. A scalable, replicable, profitable solution to fight poverty. - PowerPoint PPT Presentation
Transcript of babajob Momo Deck
Summary
• Public beta launched Sept 2007 for Bangalore• 30,000 registered users, 22,000 unique users/month• Major telco + Internet kiosks pilots eminent• Orkut App launched May 2008
“Babajob seeks to bring the social networking revolution to the world’s poor” - October 30, 2007Link
“Babajob seeks to bring the social networking revolution to the world’s poor” - October 30, 2007Link
“I would like to extend my sincere appreciation and thanks to the whole concept of babajob and its staff members”- Lakshmi Srinagala, Bangalore employer
“I would like to extend my sincere appreciation and thanks to the whole concept of babajob and its staff members”- Lakshmi Srinagala, Bangalore employer
A Story of 2 Nannies
Mary• Edu: 5th standard• Speaks only
Kannada• Earns $20/month • Only knows people
in slum
Jeena• Edu: 5th standard• Speaks Kannada,
Hindi • Earns $170/month• Has sister who works
for a rich family
A Story of 2 Nannies
Mary• Edu: 5th standard• Speaks only
Kannada• Earns $20/month • Only knows people
in slum
Jeena• Edu: 5th standard• Speaks Kannada,
Hindi • Earns $170/month• Has sister who works
for a rich family
Why do some escape poverty?Key factor - Access to better paying jobs
Historically - Social networkGoing forward - Aggregate/filter jobs &
seekersSee Appendix: Source: Escaping Poverty and Becoming Poor: Who Gains, Who Loses, and Why?,
ANIRUDH KRISHNA, 2003 http://www.pubpol.duke.edu/krishna/documents/Krishna_Rajasthan_poverty.pdf
Why do some escape poverty?Key factor - Access to better paying jobs
Historically - Social networkGoing forward - Aggregate/filter jobs &
seekersSee Appendix: Source: Escaping Poverty and Becoming Poor: Who Gains, Who Loses, and Why?,
ANIRUDH KRISHNA, 2003 http://www.pubpol.duke.edu/krishna/documents/Krishna_Rajasthan_poverty.pdf
20012001
20082008
2011
90 minute commute distance in Bangalore 90 minute commute distance in Bangalore
A rising employment problem: Traffic
Favorable Trends:Mobile penetrationRural->Urban migrationWorking age populationJob changes/yr
Target seeker population
2008: 114mn2012: 219mn
Sources: TeamLease/Indicus (2007 Employability Report), McKensey – Rising Middle class in India, TRAI, Airtel
Size of Indian Informal Job Market
2012: 1 job change/yr X Rs 1000/change =
$5.7 bn market
2012: 1 job change/yr X Rs 1000/change =
$5.7 bn market
What users want from a job site
Employers:• Lots of great,
reachable candidates• Easy:
– “Just send me someone great” – agency role
• Trustworthy• Guaranteed• Cheap
Job Seekers• Access to better jobs:
Higher pay, better status, closer to home
• Reachable to non-literate, poor and non-web
What users want from a job site
Employers:• Lots of great,
reachable candidates• Easy:
– “Just send me someone great” – agency role
• Trustworthy• Guaranteed• Cheap
Job Seekers• Access to better jobs:
Higher pay, better status, closer to home
• Reachable to non-literate, poor and non-web
When do informal hires happen?
Connect on:
•Salary, Category, Distance
•Language, Hours, Skills/Experience
+ Employer trust threshold
When do informal hires happen?
Connect on:
•Salary, Category, Distance
•Language, Hours, Skills/Experience
+ Employer trust threshold
Babajob Vision
World’s best web + voice portal for informal labor
A scalable, replicable, profitable solution to fight poverty by creating radical job market efficiency for the informal sector
How: – Connect computer/voice-based employers to
seekers with phones.
– Employers: Sell Database Access and Guaranteed placement
– Seekers: Sell/monetize access to jobs via mobile– Ecosystem: Sell leads to employment agencies
Poor people don’t use computers
But wait:
1. Our Field Staff– Small teams in the slum– Scalable only in hi-demand areas
2. Create business model for partners– Charge seeker Rs 20/$.50 + partner earns
~25% of employer fee when hired– iCafes, NGOs, Micro-Finance. MOU with Comat.
3. Via Social Networks– Orkut, babalife, FB users register job seekers– Mentors + connectors paid
4. Voice/Mobile registration– Telco partnerships– Print/Radio/TV ads with phone-in number
How we digitize job seekers
MFIs, iCafes
*321#Welcome.1. New!-Job Search2. Music, Movies3. Cricket, Sports4. Love, Comedy5. New, Info6. Astro
*321#
New! Job Search1.Job Search2.Hire Help2. Property Search3. Hello Tunes*
*321#Enter a job category no:1.Housekeeping 2.Delivery Helper3.Office Helper4.Guard5.Driver6.Other7.Go Back
*321#Enter your salary per month. Example 3000:
*321#Select job location city or your STD or pin code (ex 80 or 560001)1.Bangalore2.Mysore3.Mangalore4.Belgaum5.Bellary6.All Karnataka7.Any
*321#Your subscription to Free 10-Day Pack has been activated. You will upto 3 daily alerts for Guard Jobs.Dial *321*66# to manage ur alerts. Enter 9 for Classifieds Home.
*321#Job Found:Security Guard, 1-3 yrs, First Security, Rs 3500, Hindi req Indira Nagar, 9881 123456
Want better job alerts? Dial *321*668# and enter the languages you speak or logon to babajob.com to update your profile.
Encourage users to add more profile data in the matching alerts
Encourage users to add more profile data in the matching alerts
Job Seeker registers on SMS/Voice
Sample alert
1 1 1
2800
4
Suggest appropriate
categories based on salary
Suggest appropriate
categories based on salary
Minimize initial data collection screens: job location, salary, category
Minimize initial data collection screens: job location, salary, category
Post a Job via SMS/UssD*321#
Select job location city no.1.Bangalore2.Mysore3.Mangalore4.Belgaum5.Bellary6.OverseasOr enter the job location pincode (e.g. 560038)
*321#Welcome to Hire Help, where you can hire the help you need for your home or office. Enter a job category no:1 Maid2 Cook3 Nanny4 Security Guard 5 Driver6 Receptionist 7 MoreGo Back
*321#Enter the job post salary per month. Note that average wages for Maids in Bangalore in June 2008 was Rs 5400:
Job posted! Interested seekers will call you & you’ll get matching candidate alerts for 10 days. Login to babajob.com with yr mobile no & password 2142 to edit your job. Dial *321*66# to manage ur alerts.
At this point, the job and subscription are created but we maintain the session to ask follow-up questions.
At this point, the job and subscription are created but we maintain the session to ask follow-up questions.
1
560034
5300
*321#
Welcome to Airtel Live!1. New!-Job Search2. Music, Movies3. Cricket, Sports4. Love, Comedy5. New, Info6. Astro
*321#
New! Job Search1.Job Search2.Hire Help3. Property Search4. Hello Tunes*
2
Tell job seekers who they should contact about your job. SMS CONTACT <your name and/or company> to 99XXXXX. Ex contact Rajesh Jain at First Security
Give job seekers more details about your job. SMS DETAILS <job details, special requirements, etc> to 99XXXXX Ex. details 12th standard + diploma required
CONTACT Suresh
DETAILS Our family needs a nice maid from 8am to 5pm, 6 days a week
2
Guard Rs5000,Pulkeshi Ngr, 1yr exp,Man English Hindi Kannad Call:Knowx Innovations 08041270529 http://babajob.com?j=478484
Guard Rs4000 Koramangala,1yr exp,Man Call:Royal Ayurvedicspa Resturant 9627136874 http://babajob.com?j=478497
BABAJOB BABAJOB
Guard Rs3500 Koramangala,1yr exp,Man Call:Unisco Communications 9880353000 http://babajob.com?j=478565
BABAJOB
• Contains Title, salary, neighborhood, years exp, gender, required languages, employer name, number, URL and some description
Alert examples (under 120 chars)
Try us out:
• SMS <your name> to 9972002222
• Public Voice Demo available in coming weeks
