Kimia MoMo Madrid

© Copyright 2007, Kimia Solutions, S.L.www.kimiasol.com October 2007

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push imode data traffic 3g yahoo walled garden photos

podcasting internet web 2.0 syndication download rss blogger

video operator off-portal discovery wap content communities premium

music hsdpa 3gp streaming to atom youtube long tail audio blogs sms

ecosystem voice midp 2 handset vendor ipod symbian provisioning mp3

google ringtone user web news brand mobile convergence

on-portal mms windows flickr wifi wallpaper

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revenue

© Copyright 2007, Kimia Solutions, S.L.

2000 – WWW

INTERNET PORTALS ARE FLYING HIGH

Lycos is bought for 5,4 billion €

Altavista plans an IPO in April

Terra’s share reaches a 158 € high

CONTENT IS KING, AND DOMINATES THE USER

2000 – MOBILE

MOBILE OPERATORS ARE BIDDING FOR UMTS LICENSES

Germany – 6 Licenses, 20 billion €

UK – 5 Licenses, 22 billion £

Italy – 5 Licenses, 12 billion €

DATA SERVICES ARE THE NEW EL DORADO

REMINDING HISTORY


REMINDING HISTORY

2000

THE HUNT FOR THE GOLD IS OPENWWW

CONTENT PORTALS

MOBILE

DATA SERVICES


TODAY – WWW

THE WWW DOMINANCE HAS SHIFTED TO THE USERS

The big portals are on the downfall

Today it is all about communities, search, UGC and syndication

THE FREE EVOLUTION OF THE WWW MODELS HAS HAD A HEAVY IMPACT ON THE VALUE CHAIN

TODAY – MOBILE

OPERATORS HAVE KEPT THEIR USER IN A WALLED GARDEN

Apart from Operator portals there is no real mobile web yet

Off portal is the new magic word

WHERE ARE THOSE OFF-PORTAL FIELDS OF GOLD?

REMINDING HISTORY


PPPFFF …

… HOW DO I TURN THIS WWW THING INTO MOBILE

GOLD?

EXPLORING THE OFF-PORTAL


EXPLORING THE OFF-PORTAL

MOBILE WEB RENDERING

WHY NOT TAP INTO THE INFINITE WWW AS A SOURCE OF CONTENT?

Distortion of the user experience

What about new, advanced mobile html browsers?

What about AJAX, or multimedia content?

MOBILE SEARCH

WHITE LABELLED SEARCH

BRANDED SEARCH

Strong technology, but little content

Search, or magnifying?


HARRY POTTER

… MAYBE HP CAN SHOW ME …

… ANOTHER WAY …

TRANSFORMATION


AL-KIMIA

“THE ART OF TRANSFORMATION”

NICOLAS FLAMEL1330 – 1410

FAMOUS ALCHEMISTINVENTOR OF THE PHILOSOPHERS STONE

TRANSFORMATION


UNDER THE WWW SURFACE

EVOLUTION

Presentation separated from data

User controlled content syndication

PAST

Data = presentation

Monolithic content portals

FROM MONOLYTHS TO SYNDICATED BUILDING BLOCKS

Presentation layer

Data layer

CONTENT SYNDICATION

RSS RDF ATOM ETC.


INTERNET TO MOBILE

KIMIA TRANSFORMS WWW BUILDING BLOCKS INTO MOBILE SERVICES

Mobile Web

World Wide Web User controlled syndication

Unlimited content source

100% mobile user experienceBELOW THE SURFACE

DIRECT ACCESS TO DATA LAYERS


INTERNET TO MOBILE

Wap

Mms

On device

DVB-H

Harvesting

Scheduling

News

Blogs

Podcasting

Multimedia

Communities

Search

Transcoding

TECHNOLOGY

CONTENT MOBILE DELIVERY

Bundling

Rendering


WRAP UP – TODAY

KIMIA PLUGS INTO THE DATA

LAYERS OF THE WWW TO

CHANNEL CONTENT TO

MOBILE

NICOLAS FLAMEL HARRY POTTER


WHAT ‘S NEXT?

KIMIA IS WORKING ON

TECHNOLOGY TO CHANNEL

THE VIRALITY OF THE WWW

TO MOBILE

DIMITRI IVANOVSKI BIRD FLU VIRUS


ABOUT KIMIA

25 Professionals

5 Nationalities

Senior development team (10Y+)

Development since 2005

Formally founded in 2006

2MM Round A Funding in 2007

FUNDED BY DEBAEQUE VC

SOME FIGURES WORLD CLASS TEAM


CONTACT

KIMIA

Karel De Beule

Mailto: [email protected]

Mobile: +34 670 564 687

CONTACT

THANK YOU FOR

YOUR ATTENTION!

Kimia MoMo Madrid

Business

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