How Mobile drives Indonesian to do shopping discovery and price comparison

20 January 2015

Does anyone check / compare pricesbefore buying?

Type of Research Done via Smartphone

Question asked: Which of these did you do using a smartphone?Total Respondents: 1716Base: Internet users (accessing via computer, tablet or smartphone) | Answering based on a recent purchase (in select categories) | Researched online on a smartphoneSource: The Consumer Barometer Survey 2014 / 2015 https://www.consumerbarometer.com/en/graph-builder/?question=S38&filter=country:indonesia

What kind of product research did people do on their smartphones?

• Compare Prices• Compare Products• Compare Spec

Type of Research Done via Smartphone

Question asked: Which of these did you do using a smartphone?Total Respondents: 1716Base: Internet users (accessing via computer, tablet or smartphone) | Answering based on a recent purchase (in select categories) | Researched online on a smartphoneSource: The Consumer Barometer Survey 2014 / 2015https://www.consumerbarometer.com/en/graph-builder/?question=S38&filter=country:indonesia,malaysia,thailand,vietnam,philippines,singapore

What kind of product research did people do on their smartphones?

Indonesia is The Winner!

Internet Use During Purchase Stages

Question asked: Which of these did you do on the Internet / using apps in relation to your recent purchase decision?Total Respondents: 2216Base: Internet users (accessing via computer, tablet or smartphone) | Answering based on a recent purchase (in select categories) | Researched onlineSource: The Consumer Barometer Survey 2014 / 2015 https://www.consumerbarometer.com/en/graph-builder/?question=S29&filter=country:indonesia

Compare Choices Online

In which part(s) of the purchase process did people use the Internet?

Priceza Survey of Consumer Buying Behavior

• Best Price = Reasonable Price!– May not buy the cheapest one.– Quality Product– Trusted Store

• Trust is very Important!– How can I know that I can trust this

store?

• Too may choices!!??– How can I know who offer the best

price?Priceza Survey: ผลสรุปเปรยีบเทียบเบื้องต้นจากการสำารวจความคิดเหน็ต่อการเลือกซื้อสนิค้าผ่านสื่อออนไลน์ระหวา่งสมาชกิ priceza และบุคคลทัว่ไประหวา่งวนัที่ 10 – 13 สงิหาคม 2015 Respondent: 1) สมาชกิ Priceza (Member) 2) บุคคลทัว่ไป

SearchProduct Name …

Priceza is the leading Product Search Engine and Price Comparison Shopping targeting SE Asia.

Now the service is serving over 10 Millions Visitors per month in 6 countries.

Searching 25+ MillionProduct Items

from 1,000+ leading Ecommerce in SE Asia

Priceza Company Timeline

Priceza Launched in Thailand

Reach Over 1 Million Visits/month

Reach Over 2 Million Visits/month

Japanese VC CyberAgent Ventures invested in Priceza

Priceza Launched in Indonesia

Priceza Launched in 4 more countries

Priceza New Platform Launched to support Multi-Devices

Reach Over 9 Million Visits/month

Priceza PhilippinesPop: 108mLaunching March 6, 2015

Priceza targets >600m consumersAiming to Dominate Market to be NO.1 Price

Comparison in SE AsiaPriceza Thailand

BangkokPop: 68m

Jan 1, 2010

Priceza MalaysiaPop: 30m

Launching March 6, 2015

Priceza IndonesiaPop: 254mMay 1, 2013

Priceza VietnamPop: 93mLaunching June 2015

Source:CIA World Factbook,July 2014 estimates

Priceza SingaporePop: 6m

Launching March 6, 2015

We are helping Millions of Consumers to Shop Smarter!

10 MillionsMonthly Active Visits

333,000Visits Every Day!

It’s around 10X of a Soccer Stadium full People that want to Shop!

X10

2010 2011 2012 2013 2014 2015(E) -

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

80,000,000

Priceza Traffic Performance

Consumer InsightsHow consumers in Indonesia use Mobile

to empower them to make smarter shopping decision

What device does Indonesian use to do price and product comparison?

MobileDesktop

Tablet

Source: Company Data as of Jan-2016 from Priceza Indonesia

Mobile Leads the Price Comparison Behavior

Q2-13

Q3-13

Q4-13

Q1-14

Q2-14

Q3-14

Q4-14

Jan-15

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%Mobile Tablet Desktop

Evolution of Traffic Mix• Responsive Site to support

Desktop, Tablet and Mobile- 2011 to Aug 2014:

Dedicated Mobile Site- Sep 2014: Launched

Responsive Design in Thailand

- Nov 2014: Launched Responsive Design in Indonesia

- Ready to use Responsive Site in 4-country expansions in 2015

• Android App (>50k downloads)- Indonesia Native Android

App will be launching in Q1-2015

• iOS App (>50k downloads)- Indonesia Native iOS App

will be launching in Q2-2015

Overview

Source: Company Data as of Jan-2015 from both Thailand and Indonesia

Who are those people that doing price comparison?

Source: Google Analytics of Priceza Indonesia of FY-2015

• Male 67%, Female 33%• Age Group: 76% is 18-34 years old• Access from: Mobile 70%, Desktop 26%, Tablet 4%• They are Millennials: Tech Savvy, Mobile Enthusiasts,

Trust on Information that they can find by themselves, and Check prices before they buy!

What product category that they are searching on the Price Comparison site?

Electronics37%

Lifestyle21%

Fashion29%

Health &

Beauty

10% Others2%

Share of items users clicked by category

Source: Company Data as of Jan-2015 from both Thailand and Indonesia

• Continued growth of Electronics - fuelled by strong demand

from consumers and promotions from merchants

• Non-electronics already representing >60% of clicks

- Users cannot compare fashion items by apple-to-apple but they use Priceza to discover items they like

• Fashion grows constantly according to the growing number of items

• Strong Lifestyle and Health & Beauty footprint thanks to assortment expansion

Overview

Do they really buy something after doing price comparison?

• Price Comparison Users are ready to shop and having high Buying Intention– Priceza’s Sale CVR%

for Ecommerce Merchants can be 600% higher than Google and Facebook Ad

• Google/Facebook– Avg. Sale CVR%

0.5%-2% from UBS Research

0%

1%

2%

3%

4%

5%

6%

7%

Sale Conversion Rate Comparison

Source: UBS Research on ASEAN eCommerce 2014 and Priceza Data

Users go to Price Comparison site to make their Final Buying Decision!

Other Media reach users early in consumer buying stages

Reach users more effective at the right timeSale Conversion at ~

1.5% - 5.5%

Consumer Buying StagesWant

Smartphone

Whichbrand?

iPhone or Samsung?

OK I want iPhoneWho offer

Best price?

Mr.William’s View on Price Comparison’s Traffic

“ ”CEO, TokopediaMr. William Tanuwijaya

Traffic from Price Comparison is quite good in quality as they have high buying intention.

How to Reach Them?How Brands and Ecommerce Stores can utilize this opportunities to engage with

them

How to reach price comparison users?

Users

Updating /

Refreshing

Updating

PricezaBot

Online Merchants

What is the Business Model of Price Comparison site?

Shop Directly

at EC-Site

Key Benefits for Merchants1. Traffic2. Sale Conversions3. Member Acquisition

Priceza’s Benefits for Online Stores

Influence and promote Ecommerce Brands to consumers at the buying stage

Target marketing by promoting your products to drive Sales Conversion and Customer Acquisition.

Drive real revenue for Ecommerce / Online Store

Our 1,000+ Clients

Happy Selling More!! and Open for Q&A Session

Thank You!

Terima kasih

ขอบคณุครบั

Our Office Across SE Asia

PT. PricezaKota Kasablanka Prudential Centre Level 22, Jl. Casablanca Raya Kav.88, Jakarta Indonesia 12870Tel. + 62 21 2960 7416, Fax. +62 21 2960 7201Email: info@priceza.co.id

Priceza Co., Ltd. (Headquarter)126/101 Thaisri Tower, 26th Floor, Krungthonburi Road,Banglampoolang, Khlong San, Bangkok Thailand 10600Company Registration No.: 0105554078566Tel. +662-860-6125, Fax. +662-860-6247Email: info@priceza.com