How Marketers Can Use Deep Links to Drive User Experience
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How Marketers Can Use Deep Links to Drive User Experience Matt Thomson CPO, Bitly May 5th, 2015 | #BitlyAndURX View the Webinar: http://bitly.is/DeepLinksWithURX Mike Fyall Head of Marketing, URX
Transcript of How Marketers Can Use Deep Links to Drive User Experience
How Marketers Can UseDeep Links to Drive User Experience
Matt ThomsonCPO, Bitly
May 5th, 2015 | #BitlyAndURXView the Webinar: http://bitly.is/DeepLinksWithURX
Mike FyallHead of Marketing, URX
Mike Fyall
maybe kill
Lauren Giansante
Any design direction here? [email protected]
Mike Fyall
I might add a quote to this slide... might pick something else but could you format it?
Matt Thomson
I don’t think that we need this slide. I think I can do the same thing in Slide 7.
Mike Fyall
design: want to show two things: 1) Google Now card and 2) Cortana example
Mike Fyall
Google Now: can pick one of thesehttps://www.google.com/landing/now/#cardsor choose from recent presshttp://www.wired.com/2015/04/google-now-app-integrations/
Mike Fyall
Microsoft Cortana: just grab the first screenshot. i bet there is a better graphic on their blog or sitehttp://searchengineland.com/for-task-completion-cortana-now-integrates-more-deeply-with-apps-220110?utm_source=twitterfeed&utm_medium=twitter
#BitlyandURX
Mobile UX is...Complicated
1 CLICK
21 TAPS
#BitlyandURX
Deep Links Solve Shopping UX
Deep Links Shorten Path to Action
#BitlyandURX
Connecting Web and Apps
WEBPAGEhttps://www.airbnb.com/rooms/1827655
iPHONE APPairbnb://rooms/1827655
#BitlyandURX
Adoption Growing: 28% Today
#BitlyandURX
blog.urx.com
Let’s Bottom Line This
#BitlyandURX
mCOMM
$33 BILLIONlost in 2015
PUBLISHERS
5% chance of
engagement
3 Ways to Make Deep Links Work for You
Tell the big guys (FB, Google, Twitter)
where to send your customers
Take customers to the right place from the same channels
Harness your customer’s
favorite apps to get them to yours
1 2 3
#BitlyandURX
Matt Thomson
First is me, with a Bitly example.Second is Mike with a discussion of the Tags.Third is Mike, with a discussion of AppViews.
Take Your Customers to the Right Place
#BitlyandURX
Tell the Big Guys Where to Send Your Customers
Harness App to App Connections
#BitlyandURX
Booking a Ride From Maps
#BitlyandURX
Promote in the Right Context with AppViews
#BitlyandURX
Get Started with
Deep Links
Make sure your app has deep links (ask your dev!)
Build links that are device and app aware
Target relevant apps to partner with
Convince your web team to add deep link tags
#BitlyandURX
Lauren Giansante
design direction?
Further Reading
● How to Convince Your CMO to Care About Deep Links: http://ddy.mn/cmo
● App Usage Patterns: http://ddy.mn/appusage
● Deep Linking Tags: http://ddy.mn/tags
● Mobile.deep.linking: http://ddy.mn/mdl
● Deep links content: http://bitly.is/URXrecap
● Industry deepscape: http://bitly.is/URXdeepscape
● 4 SEO Tips for mobile apps: http://bitly.is/mobileappSEO
#BitlyandURX
bitly.is/URXdiscount
25% OFF
THANK YOU
Matt ThomsonCPO, Bitly
Mike FyallHead of Marketing, URX
