How LA Accountants Manage Multiple Social Media Accounts (SlideShare)
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Transcript of How LA Accountants Manage Multiple Social Media Accounts (SlideShare)
How LA Accountants Manage
Multiple Social Media Accounts
Courtesy of FPA Technology Services, Inc.
http://www.TechGuideforLACPAs.com
Sponsored by http://www.TechGuideforLACPAs.com
Craig PollackFounder & CEO
If you are a Los Angeles CPA
or other accounting
professional
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Craig PollackFounder & CEO
and are looking to leverage
social media without losing
focus on your core business,
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Craig PollackFounder & CEO
here are a couple of tools and
strategies to help you manage
multiple social media accounts
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Craig PollackFounder & CEO
so that you can get your
message out to your target
audience most effectively
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Craig PollackFounder & CEO
Build a Following
in Your Target Market
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Craig PollackFounder & CEO
The best ways to build
a following are:
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Craig PollackFounder & CEO
• Follow respected thought
leaders in your industry,
follow your existing clients
and prospects
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Craig PollackFounder & CEO
• Share content from the
organizations above
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Craig PollackFounder & CEO
• Share your content and post
where your audience is
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Craig PollackFounder & CEO
• Write blogs which
demonstrate your expertise
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Craig PollackFounder & CEO
• Call upon your employees
or business partners
to participate in the
conversation as well
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Craig PollackFounder & CEO
Keep in mind
- the key is consistency
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Craig PollackFounder & CEO
Use Social Media Scheduling
and Listening Tools
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Craig PollackFounder & CEO
Tools like HootSuite, Sprout
Social, and Social Mention are
great ways for your company
to keep tabs
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Craig PollackFounder & CEO
on what’s being said about
your firm online from multiple
social media accounts
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Craig PollackFounder & CEO
Use Images and Videos
as Well as Text
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Craig PollackFounder & CEO
In a nutshell, the way to get
the best use of your social
investment includes:
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Craig PollackFounder & CEO
• Building an audience by
following the right people,
sharing interesting and
educational content
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Craig PollackFounder & CEO
• Listening to what is being
said about you online and
entering conversations
where it provides strategic
advantage
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Craig PollackFounder & CEO
• Scheduling posts to reach
your audience at different
times of the day
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Craig PollackFounder & CEO
• Leveraging images and
videos as content which
you can share repeatedly
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Craig PollackFounder & CEO
Following these strategies can
be the difference between
making social media an
effective tool for your business
and wasting valuable time
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Craig PollackFounder & CEO
What tools do you use
to manage multiple
social media accounts?
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Craig PollackFounder & CEO
Share your thoughts in the
Comments box below
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