How it was used in Nation Branding Denmark - Svend.pdf · COP15 COPENHAGEN UNITED NATIONS CLIMATE...
Transcript of How it was used in Nation Branding Denmark - Svend.pdf · COP15 COPENHAGEN UNITED NATIONS CLIMATE...
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COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009
COP15:How it was used in Nation Branding Denmark
ICCA Congress, Hyderabad, October 27 2010
Svend Olling, Head of Department, Royal Danish Ministry of Foreign Affairs
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COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009
...the largest political conferenceever hosted by Denmark
COP15 Logistik | www.cop15.dk
COP15 was…
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COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009
... and the largest summit everoutside of New York.
COP15 Logistik | www.cop15.dk
COP15 was…
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COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009
What was COP15?
• Conference of the Parties of the UN Climate Change Convention
• Venue: Bella Center in Copenhagen
• Outcome: Copenhagen Accord, adopted by 126 countries
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COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009
COP15 Logistik | www.cop15.dk
Number of COP participants
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COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009
COP15 Logistik | www.cop15.dk
Number of COP participants
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COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009
• 126 Heads of State and Government
• 2.500 meetings
• 47.446 registered
• 33.526 participants
• 8.000 technical staff
• 5.500 computers
• 1.500 km cabling
• 1.000+ parallel events
• Budget 72,5 millon USD
• Volume: 40 x European Council
COP15 Logistik | www.cop15.dk
A few numbers
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COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009
COP15 Logistik | www.cop15.dk
Logistics and more
Transport
Bella CenterNGO’s Press
Lodging
Public DiplomacyCateringIT
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COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009
1. Security
2. Outcome
3. Showcasing
4. Sustainability
COP15 Logistik | www.cop15.dk
Sustainability was priority #4
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COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009
• First summit ever to be certified sustainable (BS8901)• 100 percent offsetting of emissions: I Bangladesh• 93 percent of participants used public transportation• 53 percent of hotels in Copenahgen are now certified green• 40 percent of food supplies collected within 160 km• 67 percent of food supplies certified organic• Windmill erected at Bella Center• Organizers won GreenBiz award 2009 for green procurement• Sponsors required to adhere to UN Global Compact
COP15 Logistik | www.cop15.dk
Greening snapshot
“We have tried to make a new and different conference in Copenhagen. Wehave no bottled water, only pure, clean drinking water from as hard as possibleto limit the carbon footprint of the conference.”the tap. Two thirds of all foodhere at the conference is organic. “
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COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009
Zero gift policy
COP15 Logistics | www.cop15.dk
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COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009
Copenhagen SustainableMeetings Protocol
COP15 Logistik | www.cop15.dk
WWW.CSMP.DK
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COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009
GreeningCOP15 Logistik | www.cop15.dk
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COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009
Guests very statisfiedCOP15 Logistik | www.cop15.dk
"Never have I seen a big event like this run sowell.“
(The Economist)
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COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009
Stakeholders and onlookers happyCOP15 Logistik | www.cop15.dk
"Never have I seen a big event like this run so well.“(The Economist)
GreenBiz09
Special Award
of Honour 2010
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COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009
COP15 Logistik | www.cop15.dk
Key insights
1. Power of collaboration2. Sustainability is not expensive3. Share sticky stories4. External certification increases
performance and credibility
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COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009
1. Significant advances in green knowledgebase in Copenhagen
2. Direct earnings from 50.000 + visitors.
3. Contribution to branding efforts
•Nation branding
•Greentech industry
•Copenhagen: Capital of Sustainable Meetings
COP15 Logistik | www.cop15.dk
What was in it for Denmark(besides Copenhagen Accord)
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COP15 COPENHAGEN UNITED NATIONS CLIMATE CHANGE CONFERENCE 2009
www.csmp.dk
COP15 Logistik | www.cop15.dk