How Important is Site Speed During High-Traffic Moments?
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Transcript of How Important is Site Speed During High-Traffic Moments?
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How important is site speed during
high-traffic moments ?
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Are you « scalable »
?
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I am wearing 2 caps today
VsVs
Provider E-retailer
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Managed Cloud Hostinge-Commerce & Critical Applications
$ 4 billions - transactions/yearMoscow
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What all e-commerce retailers want… …more Traffic leading to more
Sales !
Real case of traffic increase
from 10 to 2000+ concurrent visitors in less than 30 minutes
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How can your website support temporarily
7, 10, or 20 times more traffic / conversion…
…remaining FAST & AVAILABLE…
… without having to pay permanently for the additional
server ressources ?
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Non-specialized hosting
(page load time)
(*) Source Cloudflare – client Walmartin relation to a specific item
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How can your website support temporarily
7, 10, or 20 times more traffic / conversion…
…remaining FAST & AVAILABLE…
… without having to pay permanently for the additional
server ressources ?
![Page 9: How Important is Site Speed During High-Traffic Moments?](https://reader035.fdocuments.us/reader035/viewer/2022070510/58acfb951a28abca0c8b5e07/html5/thumbnails/9.jpg)
Real Example with an E-commerce customer National Retailer in Cosmetics
BlackFriday Period
= 1650 orders / day= 200 orders / hour= 3500 orders / weekend
Daily Average= 200 orders / day= 500 orders / weekend
& the shopping cart is
4 times higher per customer !!!
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More traffic & conversionSame performance & Availability !
Real Example with an E-commerce customer National Retailer in Cosmetics
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Rachelsbox.com
“Try them, feel them, love them” - Rachel
• 100% e-commerce
• High Italian Quality
• Why tights & stockings ? Limited life, recurring needs, can’t try them, easy to ship.
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Seasonality & Growth
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1.
Your job is NOT Web Hosting, your job is to sell furnitures, clothes, shoes,
cosmetics…
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2. Your Brand (reputation) is your most precious asset,
don’t destroy it with a low cost hosting provider.
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3. Don’t waste your
marketing budget with a down website during the most important periods.
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In 2017, it is NOT acceptable to have an unavailable website
during high traffic…
It’s like closing the doors of your store on a Saturday afternoon when hundreds/thousands of people are waiting to get in and give you their
money !
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So…are you « scalable »
?
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