How I generated leads for just ₹ 50 through Facebook Ad-Campaigns.
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Transcript of How I generated leads for just ₹ 50 through Facebook Ad-Campaigns.
I did lead generation campaigns
for a premier B-School in India.
College location was in Pune
Target audience:
Location: (Delhi, Haryana, Punjab, UP, Bihar,
Jharkhand, Rajasthan)
Age group: 18-25
Education: Graduates
Course: MBA
But what made this campaign
so successful?
Your answer is:
1. A strong headline.
2. Simple image
3. A call-to-action
This is how A/B testing worked for me: A/B - 1
I created 2 Ad-copies having similar target audience(behaviour) with 2 different locations.
Locations: UP, Bihar, Delhi and Jharkhand
Location: Only Delhi
Note: I took second location as Delhi since the college has highest number of admissions from this location.
1 2
This is how A/B testing worked for me:
Results:
From Ad-campaign 1. I got 6 leads costing ₹ 131.
From Ad-campaign 2. I got 10 leads costing ₹ 101.
Note: I kept low budget since it was A/B testing. This was done to understand how ads were working.
A/B - 1
This is how A/B testing worked for me: A/B - 2
In the second Ad-campaign, I kept Delhi as it is. A narrowed down the location to major cities of UP, Bihar and Jharkhand
Locations: Lucknow, Agra, Kanpur, Varanasi, Patna and Ranchi.
Locations: Only Delhi
Note: I took second location as Delhi since the college has highest number of admissions from this location.
3 4
This is how A/B testing worked for me:
Results:
From Ad-campaign 3. I got 10 leads costing ₹ 90.
From Ad-campaign 2. I got 11 leads costing ₹ 92.
Note: I kept low budget since it was A/B testing. This was done to understand how ads were working.
A/B - 2
This is how A/B testing worked for me: A/B - 3
After analyzing 1,2,3 and 4 Ad-campaign, I understood most of the conversions were from major cities and the only thing that was common is all the leads came from smartphones.
In A/B testing 3. I kept similar location what I changed was the behaviour to smartphones only.
Note: I took second location as Delhi since the college has highest number of admissions from this location.
This is how A/B testing worked for me:
Results:
From Ad-campaign 4. I got 23 leads costing ₹ 48.
From Ad-campaign 2. I got 16 leads costing ₹ 55.
Note: I kept low budget since it was A/B testing. This was done to understand how ads were working.
A/B - 3
This is how A/B testing worked for me:
Results:
Note: I kept low budget since it was A/B testing. This was done to understand how ads were working.
A/B - 3
Key Learning:
A strong headline caption
Simple image
Perfect landing page on Facebook itself
A/B testing
Audience optimization
Analyzing
Perfect qualified leads