How Google Ad Grants, AdWords & Analytics can help you achieve your organization’s objectives
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Transcript of How Google Ad Grants, AdWords & Analytics can help you achieve your organization’s objectives
![Page 1: How Google Ad Grants, AdWords & Analytics can help you achieve your organization’s objectives](https://reader033.fdocuments.us/reader033/viewer/2022042716/55a8a7291a28abd6508b4711/html5/thumbnails/1.jpg)
Christopher Whalen
How Google Ad Grants,
AdWords & Analytics can help
you achieve your
organization’s objectives
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Organizational objectives
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Organizational objectives
KPIs
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Organizational objectives
KPIs
Google Analytics goals
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Google Ad Grants
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Google Ad Grants
Link AdWords to Analytics
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Google Ad Grants
Track at least one
conversion goal
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Google Ad Grants
Set all bids to $2
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Google Ad Grants
Create a shared budget
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Google Ad Grants
Create automated rule:
Pause keywords with
CTR < 1%
and > 200 impressions
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Google Ad Grants
Build a campaign for each
keyword territory
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Google Ad Grants
Create tightly-themed
ad groups
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Google Ad Grants
Remove duplicate
keywords
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Google Ad Grants
Write 3 ads per ad group
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Google Ad Grants
Use
+broad +match +modifier
and [exact match]
keywords
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Google Ad Grants
Add negative keywords
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Google Ad Grants
Use ad extensions
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Google Ad Grants
Use {KeyWord:Insertion}
in
ad headlines
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Google Ad Grants
Write Ads in Title Case
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Google Ad Grants
End first line of ad
description with a
punctuation mark.
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Google Ad Grants
Location targeting:
UK or worldwide?
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Google Ad Grants
Ad rotation:
optimize for conversions
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Google Analytics
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Google Analytics
Set up goals
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Google Analytics
Create an unfiltered view
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Google Analytics
Create a filter to exclude
internal IP addresses
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Google Analytics
Review which users have
access to the account
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Google Analytics
Set time zone and
currency
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Google Analytics
Track (internal) site
search
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Google Analytics
Set up ecommerce
tracking
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Google Analytics
Revise the
default channel grouping
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Google Analytics: default channel grouping
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Google Analytics: revised channel grouping
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Google Analytics
Use multi-channel funnels
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Google Analytics: multi-channel funnels
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Google Analytics: multi-channel funnels
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Google Analytics
Tag your links with
campaign parameters
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Google Analytics: tag your links
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Google Analytics
Name your account,
properties and views
clearly
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Google Analytics
Own your data
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Google Analytics
Use Universal Analytics
tracking snippet
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Google Analytics
Use Google Tag Manager
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Google Analytics
Add annotations
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Google Analytics
Create custom
dashboards and reports
for specific audiences
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Google Analytics
Set up alerts
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Any questions?
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Get in touch
Christopher WhalenSearch and Analytics Manager
T: 01608 811 942
F: facebook.com/christopher.whalen
T: twitter.com/domeheid