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Why Google AdWords Doesn’t Work

2,000+ AdWords Audits

AGENDA:

1. Wasted Ad Budget

2. Moving Target

3. Keyword Strategy

4. Landing Pages

61% of AdWords budgets fail to produce a single

conversion

Stop Burning Money

1. Impression Share Should be 90% or greater

2. Segment Performance By Device – Take advantage of mobile!

3. Cast a Smaller Net

Action Items

Only 10% of AdWords Managers update their accounts on a weekly

basis

AdWords Is Not a Static Target

Ad Exchange

1. Negative Keywords

2. Ad Copy Testing

3. Bid Management

4. Working vs Testing Budget

Action Items

12% of keywords produce 100% of sales

Stay Focused

1. Keep it Simple

2. Viability

3. Sustainability

4. Scalability

Action Items

Up To 75% of Sa les Are Lost Due To A Poor Landing Page Exper ience

Still Pointing Traffi c To Your Home Page?

What Do You Want?

Be Specifi c

PPC + CRO + Analytics =

Killer ROI

Your Freebie!

Get a Free Landing PageHello@disruptiveadvertising.com

Mention Start Fest

Let’s Connect

@JakeBaadsgaard

Jake@disruptiveadvertising.com