How Executives can use LinkedIn to position themselves as Thought Leaders
Transcript of How Executives can use LinkedIn to position themselves as Thought Leaders
How Executives can use LinkedIn to position themselves as Thought Leaders …without spending too much time
Agenda • The Pre-Requisites • 3 Things You Should Do More Of • 3 Things You Should Stop Doing • Key Questions • More Inspiration
”A thought leader can refer to an individual or
firm that is recognized as an authority in a specialized field and whose expertise
is sought and often rewarded”
Forbes/Russ Prince & Bruce Rogers
Pre-Requisites • An intriguing LinkedIn profile • Clarity on area of subject matter expertise • Verified credentials • Investment: Dedicated time • Mindset: Responsiveness
3 Things You Should Do More Of 1. Monitor trends, articles and discussions 2. Share own content consistently
3 Things You Should Do More Of 1. Monitor trends, articles and discussions 2. Share own content consistently 3. Mobilize your network in 3 dimensions
• Public+Twitter • Relevant groups • Individuals (personalized)
3 Things You Should Stop Doing 1. Engage in too many groups (settings) 2. Provide ad hoc content inconsistently 3. Ignore responses to your content