How effective is the combination of your main product and ancillary texts?

Evaluation Question 2

ByDaniel Gorsuch, Maxwell Pope and Britney Sullivan

This is a diagram highlighting the links between all of our media studies coursework spectrum. Evidently showing that the costume LUNA wears within the music video acts as a strong foundation and inspiration for the rest of our coursework. The print of the top was our inspiration for our LUNA logo. To maintain a strong level of continuity for the rest of our digipak and advert we used this print for the cover of our album and advert/poster, creating a pop-art image of LUNA. We believe that this print is extremely distinctive and original for our artist LUNA. There is also a strong link with the pop genre: bright colours and pop font and the focus of the artist as LUNA appears on the front cover of the album and poster.

Below is our digipak template. We used Photoshop to edit the colours and prints within the album to match the digital print top LUNA wears in the music video, this includes the CD discs and colour of costumes.

This is a screenshot from our music video – it shows LUNA wearing the digital print shot. This is a mid shot revealing LUNA’s costume, the white background places emphasis on her costume as it creates a juxtaposition. The white background is similar to the white background of the advert and poster.

There is a strong link between our digipak and our advert for our artist LUNA. Most significantly the same print for our logo – therefore maintaining a strong sense of continuity with the colours. Additionally, the same font is used in both pieces of coursework. Coupled with the monochromes background theme and the black border around each of the frames,

We believed it to be extremely important to maintain a significant amount of continuity between the ancillary tasks as this is evident with professional and established artists within the music industry. This is highly important as it is crucial that the audience/viewers are able to establish significant links between the album and posters and music videos for them to be able to recognise our artist. We believe this will demonstrate advanced marketing skills for the artist. Therefore, we have capitalised on the bright colours/font/monochrome background for each of the ancillary tasks in order for distinctive and obvious links between the two to be made.

Evidently there is a distinct link made between the two elements of our ancillary tasks. However, we have also demonstrated a sufficient amount of contrast between the two to ensure they are both not exactly the same. Therefore for our advert we decided to display a symmetrical design and show LUNA on both sides of the advert. This is also due to the fact this was a practical design for our poster as we found it to be balanced and symmetrical with image and text.

These are three examples of LUNA’s costumes throughout the music video. The digital print top being most evident within the music video. However, the other two costumes show bright colours, for example with the black dress LUNA wears a neon necklace – therefore we are maintaining this element. Additionally, the pink snakeskin costume exposes bright colours as well. Although it is not just within the costumes that bright colours are shown, also within the lighting. Within the music video for GRAMMY the motif sequence of these lights is repeated throughout to emphasise the colours significance as it represents LUNA’s personality and character. Thus, some of these colours are used for the digipak and poster – especially the colour purple.

Evidently the bright colours are a prominent theme throughout all aspects of our coursework. Most of the images of LUNA are mid shots to clearly convey LUNA and her image. A similar mise-en-scene is maintained throughout all areas of the coursework through the lighting and costume.