How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference
-
Upload
cooperatize -
Category
Marketing
-
view
22 -
download
0
Transcript of How Covering Artists Has Changed This Decade: 2016 PRSA Tri-State Conference
Beyonce, Lady Gaga, Taylor Swift and more:
How covering artists has changed this decade
BRIAN ANTHONY
HERNANDEZHUGH
MCINTYREArtist Relations
Specialist GENIUS.com
Twitter: @BAHjournalist
Contributing WriterFORBES.com
Twitter: @PopBangHugh
PR Lessons From My Coverage of BEYONCE:
1. Don’t just pitch; interact / 2. Experiment
PR Lesson From My Coverage of LADY GAGA:
3. Leverage brand partnerships
PR Lesson From My Coverage of TAYLOR SWIFT:
4. Journalists will be critical; help them help you
PR Lesson From My Coverage of SOCIAL STARS:
5. Never underestimate the power of influencers
PR Lesson From My Coverage of LEGACY ARTISTS:
6. Find cool ways to repurpose old yet valuable content
KEY PR TAKEAWAYS FOR YOU TO USE1. Don’t just pitch journalists; interact with
them regularly2. Experiment with storytelling methods, including live3. Leverage brand partnerships to increase your reach4. Journalists will be critical; help them help you5. Never underestimate the power of influencers6. Find cool ways to repurpose old yet valuable content7. Don’t be an asshole; respect each other’s time
Beyonce, Lady Gaga, Taylor Swift and more:
How covering artists has changed this decade
BRIAN ANTHONY
HERNANDEZHUGH
MCINTYREArtist Relations
Specialist GENIUS.com
Twitter: @BAHjournalist
Contributing WriterFORBES.com
Twitter: @PopBangHugh