How can goods marketers improve customer support services
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Transcript of How can goods marketers improve customer support services
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MARKETING EXCELLENCE
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Requires excellence in 3 broad areas
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STRATEGIC CONCEPT
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TopManagement commitment
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I SOLEMNLY SWEAR AND DECLARE THAT EVERYCUSTOMER THAT COMES WITHIN 10 FEET OF MINE,I WILL SMILE, LOOK THEM IN THE EYE AND GREET THEM.
- SAM WALTON
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HIGHstandards
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Profit tiers
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MONITORING SYSTEMS
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SATISFYINGCUSTOMERCOMPLAINTS
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