How can goods marketers improve customer services

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Manage product support services

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Transcript of How can goods marketers improve customer services

Page 1: How can goods marketers improve customer services

Manage product support services

Page 2: How can goods marketers improve customer services

Major battle ground for Competitive Advantage

Significant percentage of PROFITS

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What WORRIES does a customer have about product services ????

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Reliability and failure

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• Service dependability

•Out of pocket expenses

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Manufactures provide facilitating Services May also offer value augmenting services

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One has to pay for product services

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Customer service EVolutiON

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Low prices for the products

High price for components and service

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Intermediaries are

Closer to customers Operated in more places Can offer quicker services

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Customer service imperative

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Choices are increasing rapidly

Manufactures must figure out a way to make money on their equipment rather relying on the services they provide

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Better marketers think good

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THANK YOU

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Created by : Anant Shankar Tripathi

SCAC, Pune

during an internship by

Prof. Sameer Mathur

IIM , Luchknow


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How can goods marketers improve customer support services

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