How can companies combine products to create strong co brands or ingrdient brands
44
-
Upload
sameer-mathur -
Category
Marketing
-
view
48 -
download
4
Transcript of How can companies combine products to create strong co brands or ingrdient brands
3 types
example
example
example
values capabilities
goals equity
I N G R E D I E N t
B R A N D I N g
example
example
Requirements for
Successful
Ingredient branding
CONVINCED
symbols
example
programs