Strong, Established Brands Across Numerous Categories - Cardiology
4.how can companies combine their product to create strong co brands
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CO-BRANDING
Transcript of 4.how can companies combine their product to create strong co brands
CO-BRANDING: MARKETERS OFTEN COMBINE THEIR
PRODUCTS WITH PRODUCTS FROM OTHER
COMPANIES IN VARIOUS WAYS
INGREDIENT BRANDING:
A special case of co- branding where a company
creates brand equity for components that are
contained within other branded products.